The difference between a marketing research hypothesis and a marketing research report is that a marketing research report is a result that’s ready for a report. This means that you create a presentation of the research findings not necessarily a report.
Marketing research hypothesis examples provide a framework to develop your initial marketing research report. These are not rules, so they do not have to be fully implemented. But if you’re willing to do the research to create a report, you can use them to help understand your research.
If your report is ready to send to clients, a marketing research hypothesis can be used as a template in the report.
What is a marketing research hypothesis?
A marketing research hypothesis is a hypothesis that predicts what will happen to a business if it takes a certain action. It’s a prediction based on the research you’ve already done or the research you are currently doing.
Your marketing research hypothesis should be based on your research.
It should also be based on research that you’ve conducted that can be replicated. For example, if your research shows a certain outcome, then your hypothesis should show where that outcome will occur and why it will happen.
Marketing research hypothesis examples
Here are a few examples of marketing research hypotheses. Each of them has two outcomes:
This hypothesis has two outcomes:
- A customer that turns into a client
- A customer that pays you
1. A customer that turns into a client
This hypothesis is a way of predicting the outcome of a marketing campaign. It is using what you know about your target customer to predict what happens when an ad campaign is run.
It can be used in conjunction with your Marketing Mix Framework.
This hypothesis can be used to predict the outcome of a marketing campaign that fails. It uses what you know about your customer to predict what happens when a marketing campaign fails.
An example of a failure hypothesis would be, “If a marketing campaign is not run, then it will fail.”
An example of a success marketing hypothesis would be, “If a marketing campaign is run, then it will work.”
How to create a marketing research hypothesis?
Use your research or research you have already done to create a marketing hypothesis. The more research you do to develop the hypothesis, the more confident you’ll be in your hypothesis.
Here are two steps to create a marketing hypothesis.
Step 1: Develop a hypothesis from research you have already done
Start by writing down a list of research you have done that relates to your marketing hypothesis. This means that the research you have done shows what happens when a certain marketing action is taken.
For example, if you ran a Facebook ad campaign with a budget of $500, then you’ve done research. This means that you know the following:
- How much your ad campaign cost
- Which ad made you the most money
- How often you run the ad
- What your top-performing ad looked like
- What outcome you got from your ad
Your hypothesis should be based on all of this research. That means you should include all of the following research:
- The outcome of your research
- The reason why you think the outcome is likely to happen
- The best way to predict the outcome
- Your belief about how much you think the outcome will cost
- Your belief about how likely the outcome is to happen
This is not an exhaustive list.
The purpose of step one is to get your ideas organized to help you write down the marketing research hypothesis.
Step 2: Create a marketing research hypothesis from research you’re currently doing
Now you need to create a marketing hypothesis from the research you’ve already done. Start by writing down a list of the outcome of the research you are currently doing. You could use this as a template for your marketing research hypothesis.
If your research shows that a certain ad campaign works, then you can create a marketing research hypothesis that states, “If we ran the ad campaign, then it worked.”
This is a way to predict the outcome of a marketing campaign. You should include all the research you’ve done to date that has an outcome that you predict will happen.
For example, if you ran an ad campaign with a budget of $500, then you’ve already done a marketing research study. This means that you are aware of the outcome you want to see:
- How much money you made
- What ad made the most money
- What your best-performing ad looked like
- What the outcome of the ad campaign was
The outcome of this marketing research study will be your marketing hypothesis because it uses what you know about your research to make a prediction about the outcome of your marketing research.
How to get more marketing research results?
If you’re not getting enough results from your marketing research, the problem may be that it’s not being done well enough.
That means that you have a gap between your marketing research and your marketing campaign.
There are several ways to get more marketing research results. These resources can help you get better marketing research results faster.
1. Research your customers
The more you know about your customers, the easier it will be to get better results from your research. You can use your customer insights to get better results from your marketing research.
Ask your customer about their marketing research. You can use this information to help you get better results from your research. For example, you can:
- Ask your customer what they want from a marketing research report.
- Ask your customer what marketing research they need.
- Run market research surveys to find out your customer’s top marketing challenges.
- Use customer service and sales data to know what your customer wants.
- Create a marketing hypothesis based on research you already do.
You need to make a prediction about the outcome of a marketing campaign. That means you can use what you know about your customers to create a marketing hypothesis.
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