Marketing bonus pages

These pages are where you can share the many benefits of your product or service to your customers. It’s a great way to get those new customers engaged and excited about your brand.

Here’s an example from the world’s #1 online marketplace for women’s fashion, ModCloth.

With their social media marketing campaign, they’ve got one of the most compelling marketing bonus pages on the web.

If you’re in the fashion industry, you’ll love this bonus page from ModCloth.

5. Create a loyalty/membership card

Loyalty programs are a great way to incentivize new customers to stay with your brand over time. They can also help you build stronger relationships with existing customers by encouraging them to try out new products.

This is a great bonus page to share with your customers.

Here’s a great example from the clothing and accessories brand, Kith.

The bonus page encourages their customers to join a loyalty program and give this site a try and they even get a discount to boot.

6. Share your favorite product

You can’t have a great product or service without excellent customer service. If you can find a way to make your customers feel extra special by highlighting their favorite products, you’ll be rewarded with more sales and loyalty.

Here’s an example from the wine and spirits company, Alesis.

After making a sale, they shared a review of their wine barrel storage system.

Here’s another bonus page example from the wine and spirits company, Heineken.

This bonus page highlights their new product, the Heineken Bottle.

7. Launch a holiday campaign

By giving your customers a reason to celebrate with your brand, you’ll boost sales and loyalty.

This holiday campaign example from the furniture store, Crate and Barrel, is a great bonus page to share with your customers.

By including a countdown timer to the big day, they’re encouraging customers to get their gifts in time for Christmas.

8. Run a contest

Give customers a chance to win something with a giveaway. This bonus page example from Dollar Shave Club is a great way to collect leads and invite them to enter.

If you’re running a contest on your website, use a bonus page to encourage people to enter.

Here’s an example from the clothing company, Madewell.

By including a countdown timer, they’re encouraging people to enter.

9. Share customer success stories

Your customers are your best advocates. If you can share their success stories, you can use this bonus page to share your brand’s story with them.

Here’s an example of a bonus page from the clothing company, Kate Spade.

By including a testimonial and customer success story, they’re giving their customers the opportunity to learn from their own mistakes, too.

10. Share customer testimonials

It may seem counterintuitive to give your customers more exposure to your brand and get them to trust you more. But it’s actually a great way to build your brand and boost your sales!

Here’s an email bonus page example from the ecommerce store, Zappos.

Allowing people to share their own experiences with your brand is a great way to build trust and loyalty.

Bonus page examples for your business

Bonus page examples can take many forms. You can share your company’s mission or your company’s history. You can share how your customers make a difference to your clients. You can even share your favorite product or share customer success stories.

But the best bonus page examples don’t need a bunch of fluff to get people excited about your brand. They use their best asset to get their message across.

The best bonus pages use the power of storytelling. They use compelling imagery, engaging copy, and a clear call-to-action to turn the page.

To learn more, download our free guide: How to turn your bonus page into a masterstroke.

We’ll walk you through the process of creating your own bonus page step by step so you can start getting better results now.

Bonus page examples for your bonus page

Bonus pages are a great way to build trust and build loyalty. You don’t need to spend a lot of money to get people excited about your brand. You don’t even need a ton of design elements.

But how do you make a good bonus page? How do you make a good bonus page?

It starts with understanding your audience.

What interests them?

What do they care about?

What do they need?

Bonus page examples will use those questions to tailor their bonus page.

Bonus page examples: Building a customer persona

Bonus page examples that use customer personas are the best bonus pages of all.

Personas are a great way to understand who your customers are, what’s important to them, and their expectations.

They’re also a great way to build trust and loyalty, too.

Here’s one bonus page example from the clothing company, Old Navy.

To build their customer persona, they use customer insights that they gather through their customer research team. Then, they use that to write a story.

A bonus page that shares customer insights and stories is more interesting and engaging and a great way to get your customers engaged and excited about your brand.

Bonus page example: Use imagery to build trust and loyalty

Bonus pages are often the first impression people have of your brand.

People are willing to give you their email address and sign up for your list if they think you’re genuine.

So when they see an image on your bonus page and they get excited when they see it they’re more likely to give your brand their email address.

Bonus page example: Use a countdown timer to get your customers excited

Countdown timers are a great way to grab people’s attention. They’re also a great way to boost customer loyalty.

Bonus page example: Use a testimonial or customer success story

It’s hard to put a price on your customer loyalty.

You can earn it by providing amazing customer service and great products.

But one of the best ways to earn your customer loyalty is to use testimonials or customer success stories.

We’ve talked about testimonials before. But customer success stories are a great way to build loyalty and get people excited about your brand.

Summary

Bonus pages are a great way to use your website to drive traffic, increase email engagement, and boost sales.

Bonus pages can be a great addition to your website, or you can create separate pages for them.

Bonus pages can be used to share your company’s mission, share your company’s story, and get people excited about your brand.

Images by Freepik

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