If you’re not sure whether to use a pop up or a popunder, it’s not a big deal. Generally speaking, though, you’ll want to use a popup, as this is where the action is.
If you decide to use a popup, make sure you write it well and optimize it for conversions.
With the exception of your contact form, the majority of your landing page should be optimized for conversions, so don’t forget about these.
4. Make Sure your CTA is clear
Your calls to action (CTAs) tell your visitors what they need to do, which is why it’s so important to make sure your CTA is easy to read.
To make sure your CTA is clear, keep these things in mind:
- Make your CTA easy to find
- Make it clear and simple
- Don’t use caps, as this makes your CTA a little more difficult to read
- Do use numbers (as long as they’re easy to read), as this makes your CTA more memorable
- Don’t use symbols or other forms of abbreviations
- Make your CTA big and bold
If you need help with your CTA, we can help you.
5. Add visual elements
Visual elements (like images, videos, and infographics) can be great for your landing page. They can also help you stay on brand and help visitors remember your calls to action.
To add visuals to your landing page, use our Landing Page Builder tool. It has a drag and drop interface that allows you to easily add images, videos, and other elements.
This is such an effective way to add visuals to your landing page, so it’s worth adding a few images to your landing page.
6. Add CTAs strategically
CTA placement is important, and sometimes this means placing them in the appropriate place.
To make sure CTAs are placed in the right spots, you want to look at your overall layout and see if there are any gaps or empty spaces.
For example, if you’re using a full page layout, you’ll want to make sure your CTAs are close to the top.
If you’re using a vertical layout, you’ll want to make sure your CTAs are placed in the center.
To see how this works, take a look at our Landing Page Editor. It’s a great tool to help you make sure your CTAs are placed in the correct spot on your landing pages.
7. Add images
Adding images to your landing page can help you increase your conversions. You can also use them to attract interest.
If you use a full page layout, you should always consider the possibility of adding images to your landing page.
For example, if you’re using a full page layout, you’ll want to consider the possibility of adding an image at the top.
8. Add video
Video is another great way to keep your visitors interested. If you’re using a full page layout, you’ll want to consider adding videos as well.
If you’re using a vertical layout, you’ll want to make sure your videos are placed in your content.
For example, if you’re using a vertical layout, you’ll want to consider placing a video at the top.
9. Optimize your landing page for mobile
Most of the users on your landing pages are on mobile, so it’s important for your landing page to be optimized for mobile.
If you’re using a full page layout, make sure your entire landing page is responsive.
We also have a tool Landing Page Builder for you to add a responsive layout to your landing page. This includes everything from the headline to the call to action.
If you’re using an interactive layout, you’ll want to take a look at our Landing Page Interactive Builder tool and make sure your landing page is responsive.
10. Add a Call to action button
The call to action button is your last chance to grab people’s attention. If you don’t have one, you may not get many conversions.
To make sure your call to action button is easy to find, you want to make sure it’s the first thing a visitor sees after they land on your landing page.
To add a call to action button, you’ll want to use our Landing Page Builder tool. It’s a great tool to add a call to action button to your landing page, as well as a lot of other features.
Here’s what it looks like when you use our Landing Page Builder tool:
How to convert visitors into leads?
If you’ve followed our instructions to create a landing page, you’re on your way to converting people into leads.
Once you’ve created an effective landing page, you can start converting those visitors into leads.
Here are some of our top tips to help you convert visitors into leads:
1. Use a targeted landing page
The first step to converting visitors into leads is to choose the right landing page. Take a look at our Landing Page Builder tool to learn more about what a targeted landing page looks like.
You’ll need to choose a target audience. You can choose a specific group from your database, or you can upload a CSV to build a targeted landing page for your target audience.
Once you have your landing page created, you can optimize it to convert more visitors into leads.
2. Use the Landing Page Editor
The Landing Page Editor is another great tool that allows you to edit your landing page and add elements. This includes things like images and videos, as well as CTAs.
Use the Landing Page Editor to make sure your landing page is optimized for conversions.
3. Use social proof
Social proof is so important, and this is the reason why you should be using testimonials and reviews to get the best leads.
We use social proof so often, but sometimes we don’t realize how important it is.
Social proof means telling a story about others who have had success with an offer. For example, if you’re selling a product, you can tell a story about a customer who bought the product.
A landing page is a collection of elements that directs people to an offer. Landing pages should include your offer, a compelling value proposition, and a call to action.
A landing page should include a headline and subheading.
Landing pages should include an image.
Landing pages should include a video.
Landing pages should include a CTA.
Images by Freepik
Generated by AI