That’s why we’ve included them together in this article.
One thing to note though is that in the past, the two fields were often used interchangeably. However, a recent study has shown that sales and marketing are two distinct functions that each serve distinct purposes.
For example, in the first half of the 20th century, most industrial companies didn’t have sales departments. Instead, they had product departments, research departments, or production departments that focused on creating their products.
In the second half of the 20th century, when sales departments started being established across the board, companies began hiring salespeople. It wasn’t until the 1990s that companies started hiring marketingpeople.
It’s important to consider the differences between sales and marketing when it comes to employee roles.
What Are Sales and Marketing?
- Sales: This is the function of generating and selling products and services to customers.
- Marketing: This is the function of generating and attracting leads for salespeople and educating customers about your product or service.
It’s important to note that marketing and sales are two distinct functions. Although they may use the same jargon and language, they serve different purposes.
In the next section, we’ll discuss the difference between sales and marketing.
What Is the Difference Between Sales and Marketing?
- Sales focuses on selling a product or service to a customer and is focused on driving revenue.
- Marketing focuses on generating leads and educating customers about products and services.
- Salespeople use their skills to prospect for business, while marketing professionals do the same thing for leads.
The differences between the two functions are important for understanding how an employee function should be structured.
What Is the Purpose of a Sales Department?
Sales departments are often structured in the same way as any other department.
A salesperson has a particular role that they play with the goals of driving revenue and increasing sales.
Like any other line of work, the goal of a salesperson is to grow their company and generate profits by selling products or services.
Salesperson roles include:
- Account Executives: These salespeople are responsible for driving revenue and closing deals.
- Sales Development Reps: These salespeople manage the pipeline, identifying new customers and building relationships with those customers.
- Account Managers: These sales personnel are responsible for the day-to-day operations of the sales team’s daily activities.
- Sales Enablement Managers: These sales professionals manage the performance of their sales team and ensure that they’re closing profitable deals.
What Is the Purpose of a Marketing Department?
Marketing departments are structured in the same way as any other department. The goal of a marketing department is to generate revenue by generating leads and educating customers about products and services.
Like a sales department, marketing departments require a certain skill set.
A marketing professional must have the following skills:
- Research: This includes analyzing data to identify trends and opportunities.
- Communication: Marketing professionals need to be able to communicate with others in the organization and the public to create meaningful connections.
- Writing: Marketing professionals must be able to craft content that speaks to the needs of their audience.
- Analyzing: Marketing professionals must be able to gather data and create reports about their findings.
Unlike sales, marketing’s goal is to drive revenue. This requires a different skill set than sales.
For example, a marketing professional is responsible for:
- Identifying the key features of their products, services, or solutions.
- Writing content that generates leads and educates buyers.
- Establishing connections with customers to generate leads and close deals.
- Analyzing the leads that they generate to identify where to direct their efforts for the greatest success.
What Is the Purpose of a Sales Enablement Manager?
A sales enablement manager works with sales and marketing professionals to increase the effectiveness of their sales campaigns.
A sales enablement manager is typically a business owner or an individual who has an intimate knowledge of the product or service industry.
Sales enablement managers are in charge of directing sales and marketing efforts to drive the best results for their organization.
These professionals need to understand the product or service industry and how it works. They also need to know how best to connect with customers.
They serve as a liaison between sales and marketing professionals, ensuring that they coordinate their efforts to drive sales.
What Are the Roles and Responsibilities of a Sales Enablement Manager?
A sales enablement manager has the following responsibilities:
- Identifying the top customers for products or services.
- Conducting market research to identify the best opportunities to generate leads.
- Creating a pipeline for selling their products or services.
- Managing the sales process and facilitating salespeople’s efforts to close deals.
- Managing the sales team’s daily activities to ensure that they’re closing sales.
What Are the Roles and Responsibilities of a Marketing Enablement Manager?
A marketing enablement manager has the following responsibilities:
- Identifying the best opportunities to generate leads.
- Managing the sales team’s daily activities to ensure that they’re closing deals.
- Managing the sales team’s day-to-day activities to maximize the results of their efforts.
How Is a Marketing Enablement Manager Used?
Marketing enablement managers use their role to identify marketing opportunities, create a pipeline for selling, and manage the sales process.
These individuals use their expertise in the industry to help set the direction for sales and marketing efforts. They help their team members close more deals and generate more revenue.
A lot of the work that a sales enablement professional does could be done by a marketing professional.
A marketing professional has the skills to conduct market research, create content, and sell products or services. So, they can do the same things that a sales enablement professional can do.
The Difference Between Sales and Marketing Employees
When it comes to employee roles, there are some key differences between sales and marketing.
When it comes to roles, a salesperson’s role is different from a marketing professional’s role.
For example, a salesperson focuses on driving revenue by generating leads and closing deals, while a marketing professional focuses on generating leads and educating customers about products and services.
Sales people use their skills to prospect for business, while marketing professionals do the same thing for leads. A salesperson has a particular role that they play with the goals of driving revenue and increasing sales.
What’s the takeaway?
Sales and marketing work together to generate leads, educate customers, and close deals.
The difference between a salesperson and a marketing professional is how they use their skills to drive revenue and increase sales.
Your customers need to understand your products and services to buy them. So, your sales team needs to educate them about your product or service.
Sales enablement teams work to develop and maintain relationships with customers, while a marketing team focuses on the leads that they generate.
Leads can be educated through a variety of sales strategies, like educational content, advertisements, and social media campaigns.
Marketing enablement teams use the leads that they generate to market their products or services.
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