In 2015, marketers were tasked with creating a more targeted, more tailored, and more targeted audience. But a lot of those efforts were ineffective.
Marketing teams needed more than a new way to target. They needed a way to get their campaigns in front of the right people at the right time.
If you have a marketing team in place, you want to be sure you’re using the right tools to do this.
It’s about knowing who your customers are and where they’re spending their time online, and then being able to tailor your marketing content and ads to them.
So how do you use your customers’ online habits to get more of them to engage with your brand?
1. Segment your audience
The first step is to segment your audience.
Segmenting allows you to understand who your customers are, what they like, what they don’t like, and what you can do to improve their experience with your brand.
For example, in one of my clients, we segmented the audience by device to see if we could get more people to buy our software.
After segmenting, we found that people who had purchased our software on their mobile phone were far more likely to make a purchase than those who had only purchased on their computer.
This meant that we could send them more content about our software.
With segmented audiences, you can tailor your messaging to a specific group based on their interests and the channels they use.
2. Do SEO research
You can’t go on Facebook or Twitter and type in the name of a business and expect to see a massive amount of views and engagement.
When you’re targeting a new audience, you need to use the right tools to see where they’re spending their time online.
Once you’ve defined your audience, you can use Google Analytics to track where they are spending their time online.
By looking at where they’re spending their time online, you can create content that’s relevant and timely for them.
3. Understand your customer’s habits
If you want to build awareness, one of the best ways to do that is to create content that’s relevant to your target audience.
To do that, you need to understand what they’re interested in.
To do this, you can use content analysis tools like Buzzsumo and Feedly.
Using these tools, you can track what people are interested in, which content they read, and what type of content they prefer.
4. Check the competition
While you’re using tools like Buzzsumo and Feedly to understand who your customers are, you can also use competitive research tools to understand who your competition is.
With this information, you’ll be able to create content that can be used to attract them to your brand.
For example, I recently wrote a post about how Instagram has changed the way you see your friends.
While it’s an interesting post, it hadn’t received much engagement in my niche.
In fact, the post had only a total of 11 backlinks.
However, this post was shared over 1,000 times and had a total of 18 comments.
My post was relevant to my audience and had a good number of backlinks and engagement.
So if you want to attract new people to your business, you want to look at the competition and how they’re doing things.
To do this, you’ll need to use a competitive research tool like Buzzsumo.
5. Use the right tools
Now that you’ve identified the perfect audience, you’ve got to use the right tools to create content that will attract them.
You can use tools like Buzzsumo, Feedly, and social listening to find the right tools for the job.
Using the right tools allows you to better understand your audience and create content that they’ll find relevant and interesting.
For example, if you’re an insurance business, you should be using tools like Buzzsumo and Feedly to see what the insurance companies in your industry are sharing.
This will help you create content that will interest them, and you’ll be able to get more people to notice your content.
6. Know your audience
The next step is to know your audience.
Knowing your audience means knowing who they are, what their interests are, what they’re looking at online, and what they want.
If you can, you want to know your audience’s online habits, what they’re interested in, what their goals are, and what they’re struggling with.
This will help you create engaging and contextual content that they’ll find relevant and useful.
7. Track your results
Once you’ve identified your audience, you can use tools like Buzzsumo and Feedly to track your results.
For that, you’ll need to use tracking tools like Google Analytics.
By using Google Analytics to track your results, you’ll be able to see how your audience engages with your content and how your business is doing.
If you can show the right metrics and you can show the right growth, you’re going to be able to attract more customers to your business.
8. Be consistent
Finally, you want to be consistent.
In fact, you want to be consistent with your content so you don’t miss out on opportunities to attract your target audience.
For example, you may want to create content every day for a few months.
After a few months, you might decide that you want to create less content every day and focus more on building awareness.
When you’re consistent, you’ll be able to attract more people to your audiences.
So, are you ready to create more content for your audience?
If not, you should consider hiring a content marketing agency to help you create content that will attract your target audience.
Using the tips above, you can create engaging content that will help you build awareness for your business.
If you want more information about creating content that will attract your target audience, please leave your information in the form below.
You want to find your target audience and create content that will attract them.
To do that, you first need to identify who they are and what they’re interested in.
Once you’ve done that, you want to use tools like Buzzsumo and Feedly to understand their online habits and interests.
To do this, you can use the right competitive research tools to understand who the competition is.
The next step is to use the right tools to create relevant and engaging content that can attract them to your brand.
You also want to be consistent with your content so that you don’t miss out on opportunities to attract your target audience.
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