What is Facebooks average conversion rate?

Facebook’s conversion rate is the number of people that took that specific action (e.g. a purchase, a lead, a page view, etc) divided by the number of people who arrived at the site (a.k.a. the number of sessions).

If a visitor arrives at your site and then leaves within seconds without taking any action, you can’t expect to record a successful conversion.

When calculating a Facebook conversion rate, you’ll want to take into account the total audience size, the percentage of your audience that arrived at the site, and the percentage of visitors that submitted the desired action.

For example, if you have 10K people on your website, and 40% of them clicked on a CTA and visited a specific landing page, you should know that CTA clickers are worth 10 visitors.

So, let’s say you have a 100K subscriber list, 40% of these people clicked on a CTA, and they visited a specific landing page. In this case, CTA clickers are worth 4,000 visitors, which means a conversion rate of 40%.

With Instagram, for example, Instagram’s conversion rate is 0.16% (1 in every 100 people that visit your site will convert).

In other words, although Instagram has many more users compared to Facebook, it has a much lower conversion rate.

How to calculate Facebook conversion rate?

The easiest way to calculate your Facebook conversion rate is to take the total number of people who visited your website and divided by the number of page views.

For example, let’s say you have a 100K page view, and 100 people left your website without clicking on a CTA. This means that for every 100 people that visit your site, you’ll get 20 page views.

So, your Facebook conversion rate would be 0.2%.

Facebook Conversion Rate Tip: Don’t forget to exclude the number of people who have entered your website from the total number of page views.

How to calculate Instagram conversion rate?

Just like Facebook, Instagram has different conversion rates.

For example, on Instagram, one of the best conversion rates is for posts with a lot of likes.

One hundred likes on an Instagram post will generate 150 page views, which means your Instagram conversion rate is 0.3%.

In fact, Instagram has a conversion rate of 1.1% for posts featuring a carousel and 1.3% for posts featuring a video.

These numbers make sense when you consider that these types of posts generate more page views.

How to calculate Instagram Conversion Rate Tip: Include the number of likes on your post.

How to calculate Facebook & Instagram conversion rate with Google Ads?

If you want to calculate the number of conversions through your Facebook or Instagram ads, you must use Google Ads.

To do this, you’ll need to set up a campaign, which corresponds to your Facebook or Instagram account.

When creating a campaign, you can choose to target people who arrived at Facebook or Instagram or only people who arrived at your website. You can also set the ad group size (e.g. 1 to 500) and choose how many conversions will be included in your reports.

For example, if you want to target people who arrived at your website, you can choose Custom Campaign and enter the website URL.

When choosing the conversion action in your ad, you’ll be able to choose if you want to target a specific Facebook or Instagram post, a specific page, or a specific conversion (e.g. a form submission).

How to calculate Facebook & Instagram conversion rate with Google Analytics?

To better understand how conversions are counted, you can install Google Analytics on your website.

For example, if you want to know the number of people that arrive at your website, you can install Google Analytics. Then connect your site to Google Analytics.

From within Google Analytics, you’ll be able to see the number of total page views, number of sessions, and the number of conversions.

This allows you to measure the exact number of conversions that took place on your website.

How To Calculate Facebook & Instagram Conversion Rate Step-by-Step?

The following step-by-step guide will help you calculate your Facebook and Instagram conversion rates.

Step 1: Get a list of people who visited your website.

To get this list, you can use Google Analytics and Facebook Pixel.

For this example, we’ll use the URL of one of our blog posts.

1. In your Google Analytics, go to Acquisition All Traffic All Pages

2. Click on the page you want to analyze and go to the Acquisition page.

3. Click on Audience > Viewers

4. Find all visitors to your page and click on the Viewers report.
5. On the Viewer’s report, click on Subscribers.

That’s it, you have a list of all the people who visited your website.

Step 2: Get a list of people who visited Facebook and Instagram.

This step is similar to the previous one, but instead of using the URL of your blog post, you’ll use a page or a post.

1. In your Facebook Pixel, go to Events > View page > Audience > Page
2. Click on the page you want to analyze and go to the Events page.

3. Click on Audience > Page

4. Click on Pageviews.
5. Scroll down and click on Audience > Pageviews.
6. From here you should see a list of your page views.
7. Go to the Audience reports. Click on Pageview > Total Pageviews.
8. Click on Audience > Pageviews.

You’ll get a list of all the people who visited your website from Facebook and Instagram.

Step 3: Get a list of people who visited Facebook and Instagram.

To count these conversions, you can use the URL of your website or a specific page.

1. In Google Analytics, go to Traffic > All Traffic > All Pages.
2. Click on the page you want to analyze and then go to the Acquisition page.
3. Click on Audience > Pages.
4. Click on Pages > All Pages.
5. Click on Audience > Pages.
6. Scroll down and click on Audience > Views.
7. Scroll down and click on Audience > All Views.
8. Click on Audience > Page Views.

That’s it, you have a list of all the people who visited your website, Facebook, and Instagram.

How To Calculate Instagram & Facebook Conversion Rate?

This is the final conversion rate that you should calculate.

1. Get a list of all the people who visited your website, Facebook, and Instagram.
2. Divide the number of people who visited your website, Facebook, and Instagram by the number of people who visited your website.
3. Multiply the result by 100.

How much money could you make if you ran your Facebook and Instagram ads at 100%?

You have to calculate this number. For example, if you were able to get 200 people to take a specific action through your website and Facebook ads, you could get a $200 return.

If you were able to get 800 people to take a specific action through your website and Facebook ads, you could get a $800 return.

This is the formula for Facebook and Instagram ad conversion rate, which you should calculate for each campaign.

Here are the different ways you can calculate the conversion rate with different platforms and tools:

1. Google Ads Conversion Rate

Google Ads conversion rate is the percentage of conversions that a campaign generated.

For example, if your campaign generated 300 conversions, your conversion rate is 3.3%.

1. Facebook Conversion Rate

Facebook Conversion Rate is the percentage of conversions that the campaign generated.

For example, your campaign generated 300 conversions, but the Facebook conversion rate is 2.7%.

1. Instagram Conversion Rate

Instagram Conversion Rate is the percentage of conversions that the campaign generated.

Conversions can include a post like likes, comments, or shares, but the main goal is to have an active audience for your page.

For example, let’s say your campaign generated a 200% conversion rate. That means your post got 200 people to take a specific action.

1. Using Different Calculators

While you can calculate the conversion rate for each platform, there are different tools and calculators that will help you more accurately calculate the conversion rate for each type.

1. Conversion Rate Calculator

Google Ads conversion rate calculator is a simple calculator that can help you calculate the conversion rate for your specific campaign.

The calculator will show you the conversion rate for your campaign in a table format.

Final thoughts

The conversion rate of a marketing campaign is the percentage of the number of people who visited your website, Facebook, and Instagram who took the specific action you wanted them to take.

The calculation is very simple.

For each platform, you should divide your number of people who visited your website, Facebook, and Instagram by the number of people who visited your website.

After you have the ratio, multiply the result by 100. Then you have the conversion rate.

The conversion rate of your campaign is the average of your conversion rates.

How to Calculate the Conversion Rate of an Instagram and Facebook Ad Campaign?

If you’ve ever run an Instagram or Facebook ad campaign, then you already know how the conversion rate works.

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