Day in the life of a marketer

We’ve looked at the three core values that make up a successful marketer. You’ve also looked at the different facets that make up a marketing strategy. Now, we’ll look at the key activities that make up a day in the life of a marketer.

But first, a couple of quick definitions.

Marketing strategy: the overarching plan that will guide the marketing and sales departments, as well as the entire organization. It’s the “big picture” or “how” of the company.

Marketing process: the activities that lead up to a sales qualified lead (SQL). Marketing strategy involves setting the goals, objectives, and KPIs for marketers.

Marketing process: the activities that lead up to a sales qualified lead (SQL).

So, what do we mean by a day in the life of a marketer?

Let’s say you have your marketing strategy, and you’ve defined your marketing goals. Then, you set up your marketing process. This includes all the activities that lead up to a sales qualified lead (SQL). For a typical day, that could include:

  • Visiting a prospect’s website
  • Engaging with that prospect
  • Scheduling a meeting for your sales team to pitch to the prospect
  • Following up with the prospect
  • Following up with your sales team
  • Following up via email
  • Reviewing customer reports
  • Meeting with your leadership team to discuss the strategy

So, while the marketing strategy you created will be the “big picture” of the organization, the marketing process, or the activities that lead up to a sales qualified lead, will be the day-to-day activities that you can control.

To get some clarity on what a typical day in the life of a marketer looks like, I spoke with Mark Manson, senior director of marketing at D&H.

Mark Manson: The good news is, as you do more and more, you gain more familiarity with your marketing processes. The better you understand the process, the more comfortable you become, the easier it is to manage, and the more likely you are to achieve your goals.

Let’s look at the activities that a marketer might do in a typical day.

Mark Manson: During a typical day, you might:

  1. Reach out to a prospect, whether via phone, email, or face-to-face
  2. Talk to the prospect on the phone
  3. Send a follow-up email to the prospect
  4. Meet with the prospect to discuss the possibility of a demo
  5. Receive the demo
  6. Follow up with the prospect via email
  7. Schedule a meeting to talk about the demo
  8. Follow up with the sales team to discuss the demo
  9. Close the deal
  10. Review customer reports
  11. Meet with your leadership team

As we can see, there are a lot of activities that a marketer might be involved in on a day-to-day basis. We can quickly look at a typical day in the life of a marketer as the tasks that are completed on the marketing process.

Mark Manson: The activities that we tend to do on a typical day, and the ones that we often see in the marketing process as a whole, are:

1. Reach out to a prospect, whether via phone, email, or face-to-face

As a marketer, you’re going to get tons of emails. You’ll have a hard time staying on top of all the emails you get. If your marketing process is working, you should be able to stay on top of these communications. However, if you’re not able to stay on top of these communications, you could lose a lead, or you could miss out on an opportunity.

This is why a marketing process is so important. You need to do the following activities on a regular basis:

1. Email your prospect

When you’re reaching out to a prospect via email, whether it’s by phone, or by text, you’re probably sending an email or two. On average, this will be 2 to 3 emails before you initiate the conversation.

2. Talk to the prospect on the phone

This is another activity that is often done by marketers. In this activity, you’re going to talk to your prospect face-to-face. This will help you to get to know your prospect better, and it will help you to close the deal.

3. Send a follow-up email to the prospect

As a marketer, you’re going to receive a lot of emails from your prospects. Depending on how many emails you get, you might receive one or two follow-ups back. Follow-up emails are important because it will let you know that your prospect has gotten back to you. It will also help you to understand what they have done, and to understand the next steps.

4. Meet with the prospect to discuss the possibility of a demo

A lot of people think that this is the end of the process. However, it’s not the end of the process. You’ll still need to follow up with your prospect. This is why having a process for follow-ups is so important. You should follow up with your prospect at least once a week.

5. Receive the demo

If you want to close the deal, you need to get the prospect to schedule a meeting with you. This will help you to close the deal.

6. Follow up with the prospect via email

This is the hardest step of the process to get right. You have to send an email to your prospect to let them know that you received their demo. You should set this up so that it goes out at least once a week.

7. Follow up with the sales team to discuss the demo

The sales team is the next step in the process. They can help you close the deal, or they can help you help you close the deal.

8. Close the deal

This process is the most challenging, but also the most rewarding. In this process, you’re going to do everything you can to close the deal. This includes making sure that the deal gets signed, and that the deal gets booked. You need to do everything you can to close the deal.

9. Review customer reports

This will help you to determine what you need to work on. This is also a great way to keep track of what is working and what is not working.

10. Meet with your leadership team

As a marketer, you will be involved in your company’s leadership team. This means that you’ll be involved in the creation of marketing plans, and you’ll be involved in the creation of budgets. You’ll also be involved in the creation of reports, and you’ll be involved in the creation of strategies.

A Marketing Process Can Help Guide Your Team

Mark Manson: A good marketing process helps you to make sure that you’re always working on the right things. If you have a good process, you’ll be able to make sure that all of your activities are on the right track.

A poor process will keep you spread too thin, and can cause you to miss an opportunity because you’re not focused on the right things.

A process will also help you to stay organized and on track. It’s important to get your team organized. A good process helps you to get everyone on the same page.

A Marketing Process Helps You Stay Organized

Mark Manson: You should always be doing activities that are in your marketing process. Everything needs to be part of your marketing process.

You should always be doing activities in your marketing process. Everything needs to be part of your marketing process. This includes your email communications, your follow-ups, your meetings, and your team’s process.

A Marketing Process Can Help You Stay Focused

Mark Manson: It’s important to be focused on the right activities. You need to keep your focus on the activities in your marketing process.

It’s important to be focused on the activities in your marketing process. You need to keep your focus on the activities in your marketing process. This means that you need to stick to your marketing process. You need to follow these steps.

Over to you

You might feel that you’re not quite sure where to start your marketing process. Or you might feel that you’re not even sure where to start. These are common questions that marketers get.

The good news is that there’s a process for marketing. It’s not rocket science. You can use a process to help you get started with your marketing activity.

A process can help you to get started with your marketing activity. It’s not rocket science.

Images by Freepik

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