The cost of a small digital marketing agency depends on the size of your organization, the number of employees and the number of projects you’ll be working on.
According to the latest B2B Marketing Salary Report, the median annual salary for digital marketing managers in the US is $115,000. This salary is lower than that of a social media manager ($140,000), but higher than that of a PR manager ($95,000). The report also found that a recent marketing graduate with a bachelor’s degree can expect to earn $47,000 annually.
In terms of hourly rates, digital marketing agency employees in the US typically earn between $75 and $100 per hour.
Digital marketing agency market outlook
Small businesses and startups are in dire need of digital marketing agencies. According to research by Adobe and Demand Gen Report, 71 percent of small businesses and 40 percent of startups are planning to hire a digital marketing agency in the next 12 months.
This means that marketing budgets are going to be more flexible and companies are going to rely on agencies more. This will have an impact on the overall digital marketing agency market.
For a startup, it’s also likely that the work will take longer. In addition to this, the marketing strategy for a startup is more likely to be focused on getting new customers and generating leads than it will be on building up a brand awareness. This is why startups usually prefer marketing agencies that specialize in new lead generation strategies.
Small businesses, on the other hand, are more likely to invest in paid marketing, such as paid search advertising, PPC and social media ads.
How much does a digital marketing agency cost?
The price of a small digital marketing agency will depend on your budget, the agency you choose, and the type of work you’ll be doing.
If you’re just starting out, you can expect to pay between $10,000 and $20,000 per month for a digital marketing agency. This will depend on the agency’s expertise, their track record, and the number of projects you’re working on.
Digital marketing agency pricing for large enterprises and marketing agencies
A digital marketing agency can charge anywhere between $50,000 and $100,000 for the same services.
The pricing for large enterprises is usually higher because they have the funds to scale their services, so they’re able to offer more services and projects.
The reason why this pricing is higher is because the marketing teams at big companies usually have access to larger budgets than small companies. In addition, they have more resources to create and execute marketing campaigns with.
Small businesses that want to scale their services and get better growth results should opt for the agency pricing. This is because the agencies have a better understanding of the requirements of the larger companies.
The agencies at these larger companies are also more experienced in marketing campaigns, which means they’ll be able to deliver better results.
How to find a good digital marketing agency?
There are a few ways to find a digital marketing agency that can help your small business achieve its marketing goals.
1. Research your competitors
The first step in selecting a digital marketing agency is to research your competitors.
It’s a good idea to do this before you talk to any potential agencies. This is because you’ll be able to find out their prices, their capabilities, and their marketing strategies.
Start by looking at the website and social media profiles of your competitors. This will give you an idea of what they do and how their marketing strategies work.
Next, you’ll want to look at the pricing and the number of employees they have.
If they have a smaller team, chances are you’ll be able to get a better deal.
As an example, the digital marketing services company in the image below charges a $300 monthly fee while they have 6 employees.
The pricing for a small startup can be lower, but also more flexible. This is because the startup doesn’t have any employees on the payroll and doesn’t have to pay any salaries.
To find out about the pricing of a startup, you can also look at the marketing budgets they’ve used and the number of projects they’ve completed.
2. Ask your friends and colleagues
Another way to find out about digital marketing agencies is to talk to your friends and colleagues.
You can ask them if they have any recommendations and if they know of any good agencies.
The best way to go about this process is to ask the team members that have worked with other companies, such as customers or employees.
You can also simply find websites where you can read reviews from past clients.
3. Perform a Google search
To find a digital marketing agency that can help with your marketing needs, you can use the Google search functions.
When conducting a search, be sure to use your target keyword this can help you narrow down the number of results you’ll get.
The best way to find digital marketing companies that can provide services for a specific project is to use the “near me” search.
Using this function allows you to find digital marketing companies that have a physical location near you.
You’ll then be able to reach out to the agency and ask them to help with your marketing goals.
4. Connect with digital marketing agencies on social media
If you have a business-to-business (B2B) marketing relationship with a digital marketing agency, then you can also use social media to find out about a digital marketing agency.
For instance, if you’re trying to find a digital marketing agency that can help you with your paid advertising campaigns, you can use social media to find out about the agency’s paid ads strategies.
You can also use social media to look at the agency’s other clients. This way, you can find out more about how they work and how they can help you with your marketing campaigns.
5. Ask the agency if they’re a recommended digital marketing agency
If you’re looking for a digital marketing agency that can help you with your marketing objectives, but you’re not quite sure if they’re a good fit, you can ask the agency if they’re recommended.
You can do this by sending one of your employees or a friend to the agency and asking them if they’re a good fit.
For instance, you could reach out to the digital marketing agency and ask them if they want to work with a company that has a similar vision to theirs.
This process will let you know if the digital marketing agency fits with your business goals.
6. Check the agency’s website
The final step in finding a digital marketing agency is to check the agency’s website.
You can look at the website to find out who the company is, what they do, and what they can offer.
This will help you determine if it fits your marketing needs.
How to hire a digital marketing agency?
If you want to find a digital marketing agency that can help you with your marketing goals, then you’ll need to follow these tips.
1. Hire a marketing agency
The first step in hiring a digital marketing agency is to hire the right person.
You want to find a digital marketing agency that can be an asset to your marketing team, and that can deliver better results.
When hiring a digital marketing agency, it’s important to go above and beyond with their services and quality of work.
For instance, the best digital marketing agencies usually have a list of previous clients or referrals, which they can share with other companies.
This can help you find more companies that need their services.
2. Ask for references
The next step in hiring a digital marketing agency is to ask them for references.
This is different from hiring an employee because an agency will often provide references to their clients.
It’s important to find out if the agency has a customer list because this can help you find other potential clients.
If the agency doesn’t have a client list, they can usually share their client list with you.
3. Ask for a client review
The final step in hiring a digital marketing agency is to ask them for a client review.
This will help you find out how happy the agency is with their services, as well as if they can do the job.
The best way to find out if the agency is happy with their work is to talk to them.
4. Ask for a contract
The final step in hiring a digital marketing agency is to ask for a contract.
You’ll want to hire a digital marketing agency with a contract for the services they provide.
This contract will help you understand how much you should pay them, as well as how long the agency will work for you.
5. Check references
When you’re ready to make a decision, it’s important to check references.
You can check references on their website, as well as online reviews.
You can also talk to the agency and ask them if they can provide you with references.
6. Talk to your team about the agency
The final step is to talk to your team about the digital marketing agency.
If you want to know how to hire a digital marketing agency, then you’ll need to follow these tips.
When you’re ready to hire a digital marketing agency, you’ll want to find one that fits with your business needs and can provide better results than what you’re currently getting.
You’ll also want to find out how happy the agency is with their work, as well as if they can do the job.
You can check references, ask for references, and talk to your team about them.
The end result will be a digital marketing agency that fits with your goals and can help you with your marketing objectives.
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