Old advice for digital marketing

If you are already in the digital marketing industry, then you are probably aware of the concept of the “spray and pray” strategy. The idea behind this approach is simple: you need to generate a lot of traffic in the beginning, and then you need to spend your marketing budget on driving that traffic up to the point where it’s ready to convert.

This is not the best approach for any business.

Yes, you might have a lot of traffic, but if the visitors are not interested in converting, then you are wasting a huge chunk of your marketing budget.

One of the most famous digital marketing tips from the 70s is known as the “golden rule of thumb”. This rule says that you should spend your marketing budget on the highest-value traffic that is most likely to convert.

This is the case even if that traffic is a low percentage of your overall website traffic.

How does this rule apply to digital marketing?

Let’s say that you have a website that gets about 3 visitors per week. Your goal is to get 10,000 visitors per month, which means that you would need to drive 10,000 new visitors to your website per month.

We can use Google Analytics to calculate this. That means that you need to drive 10,000 new visitors to your website, each month.

Now, let’s say that your traffic is down to 1,000 visitors per week, and you only drive a fraction of your visitors to your website.

In this case, you have 10,000 visitors, but only 1,000 of those are driving to your website each week.

So you drive 1,000 more visitors each week to your website, and you are driving 10,000 new visitors each month.

That’s why the golden rule of digital marketing is that you should spend your marketing budget on the highest-value traffic that is most likely to convert.

This means that you should not spend your budget on every single visitor that comes to your website. You should prioritize the people that are the most likely to become customers.

What do you think?

In other words, you should target the people who are most likely to do business with you.

That’s the way to do digital marketing.

How to do digital marketing?

There are two ways to do digital marketing. You can either invest in a software that focuses on driving traffic to your website, or you can invest in some digital marketing channels like email marketing and Facebook ads.

In this article, we will be focusing on the second approach.

Digital marketing channels

One of the easiest ways to do digital marketing is to invest in some digital marketing channels, like email marketing and Facebook ads.

A lot of people do this and it works. But the key thing is that you need to find the right channels.

The first thing you need to do is to find the right digital marketing channels for your business.

Facebook ads

Facebook ads are one of the most popular digital marketing channels, especially for small businesses.

Facebook ads are easy to set up. You don’t need to be an expert in the field, you don’t need to have a big budget, and you don’t need to pay for advertising space.

In fact, you can run Facebook ads for free.

The key to setting up Facebook ads is to understand how Facebook works.

A lot of people get confused about how to run Facebook ads.

The best way to run Facebook ads is to use a tool like Hootsuite.

Once you integrate Hootsuite with Facebook, you will be able to schedule Facebook ads on a daily, weekly, or monthly basis.

You will also be able to monitor your ad campaigns and make sure that your ads are performing well.

Another great thing about Facebook ads is that you can run Facebook ads both on the desktop and mobile version of Facebook.

Let’s say that you own an online store and you sell men’s t-shirts. You can run Facebook ads to drive people to your website, right from Facebook.

You can use Hootsuite to share your Facebook ad campaigns to Facebook users and monitor the performance of your ads.

Another great thing about Facebook ads is that you can use targeting options to determine who you are going to show your ads to.

For example, you can target people based on:

  • Location (you can use the geolocation feature)
  • Gender (you can use the gender targeting feature)
  • Interests (you can use the interests targeting feature)

You can use the targeting options to target people based on their demographics. This means that you can show your ads to people who are most likely to buy your product.

For instance, targeting people based on their interests could show your ads to people who are interested in a particular hobby.

You can also target people based on their behaviors.

For instance, targeting people based on their purchases could show your ads to people who have bought similar products in the past.

This feature allows you to target people based on their preferences.

For example, if you sell t-shirts, you can target people based on whether they have previously purchased t-shirt.

There are other targeting options as well.

For example, you can target people based on their online behavior. This means that you can show your ads to people who have searched for your products online in the past.

If your online store sells t-shirts, you can target people based on whether they have previously searched for t-shirts online.

You can also target people based on their offline behavior.

For instance, you can target people based on the products that they have purchased offline.

For example, if you sell men’s t-shirts, you can target people based on whether they have previously purchased t-shirts.

This is one of the best ways to use Facebook ads to drive traffic to your website.

Another great thing about Facebook ads is that you can use retargeting options to target people who have previously visited your website.

You can do this by using Facebook’s pixel.

A pixel is a piece of code that you provide to Facebook so that it can track your website visitors.

If a user visits your website, the Facebook pixel will send information to Facebook about that user.

The Facebook pixel can help you to:

  • Use retargeting options to target people who have visited your website in the past.
  • Use retargeting options to target people who have visited your website in the past, but who have not converted.

As a result, you can send them to your Facebook ad campaigns.

The best part is that you can use retargeting options to target people based on their previous behavior.

For example, if a user has purchased a specific product online, you can show your Facebook ad campaign to that user.

Facebook ads are easy to set up. You don’t need to be an expert in the field, and you don’t need a big budget. You can use Facebook ads to generate traffic to your website.

Email marketing

Email marketing is one of the best ways to do digital marketing.

Email marketing is one of the most effective, yet least-known digital marketing activities.

Email marketing is so effective that it is estimated that it can increase revenue by a whopping 638%.

So, why is email marketing so effective?

The answer is that email marketing allows you to build a relationship with your customers.

This means that you can get to know your customers better.

For example, if you sell t-shirts, you can include a customer survey in your email marketing campaigns.

This will allow you to get to know what kind of t-shirts your customers like the most.

This will help you to create a marketing strategy that’s more effective.

Another great thing is that you can use email marketing to build a relationship with your audience.

For instance, if you sell men’s t-shirts, you can build a relationship with your audience by sending them personalized emails.

For example, you can personalize your emails by including a discount code.

This will allow you to build a relationship with your audience more so that you can send them more emails in the future.

You can also use email marketing to build a relationship with future customers. By offering a product that’s relevant to your audience, they are more likely to buy it in the future.

This is another great reason why email marketing is so effective.

You can use email marketing to drive traffic to your website by sending targeted emails to people who are likely to buy your product.

Conclusion

Digital marketing has changed a lot in the last few years.

You can use Facebook ads, retargeting options, and email marketing to drive traffic to your website.

All of these tools allow you to build a relationship with your audience. You can also use these tools to drive traffic to your website so that you can convert them into customers.

So, use these digital marketing tools to drive traffic to your website, and you will see the results.

Are you ready to start using digital marketing to drive traffic to your website?

If you need help with these digital marketing tools, we can help.

Final words

Digital marketing is one of the best ways to drive traffic to your site.

You can do it using Facebook ads, retargeting options, and email marketing.

If you want to learn more about digital marketing, then we can help you.

Images by Freepik

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