Free content doesn’t just mean free of charge. The term “free” in the context of content is a very different thing to the same term used when it comes to a product.
When you are selling a product, people will pay for the product because they expect to get something in return. A blog post is not a product, but people often expect free content in return for the time they invest.
The key thing to remember is that the “free” part of the term doesn’t mean you should create your content for free. You need to create something of real value for people to want to read your content.
There are a lot of ways you can do this.
What you need to consider is whether the content you are creating is:
We will look at each of these in more detail in this article.
1. How to get free unique content to your blog
When you think about all the content you have ever read, how many of those could you even think of creating something new from scratch?
Most of the content you read is recycled.
In fact, according to a study by Content Marketing Institute, 80% of all content created is recycled.
In other words, a lot of what gets published by bloggers is just recycled.
This means your content needs to be unique if you want it to be successful.
To get unique content for your blog, you need to get creative. You need to think outside the box and come up with something that is truly unique.
Here are some ways you can create unique content for your blog:
1. Write about something that has never been written about before
This is not an easy thing to do, but it is the most effective method.
If you have an idea of what to write about, it’s easier to write about it. If you have a topic you want to write about, just do it.
If you have no idea what to write about, just start writing.
2. Create your own content formats
Now that we have some idea of the kind of content we want to create, let’s talk about the different types of content we will want to create.
There are many different formats for content, so you need to find the one that fits you the best.
Depending on your budget, you can use any of these or you can create your own.
3. Write about a subject that has been covered before
If your topic has been covered many times before, you won’t have to do a lot of writing to find new angles to your content.
A great example of this is the work of a fellow named Joe Pulizzi. He wrote many articles about the subject of “copywriting” and he found many angles to cover that weren’t covered before.
You can find lots of these angles in the work of Joe Pulizzi.
4. Create an infographic
If you think about it, infographics are a very useful way to create unique content.
For example, if you want to create a list of the top ten digital marketing blogs, you could use an infographic.
Creating an infographic can take a lot of time, but if you already have the ideas for the infographic, you can use your imagination and come up with something unique.
5. Write about an idea that is still being explored
If you know something that’s being explored, then there is a good chance people have written about it before.
An example of this is the topic of social media marketing.
For a long time, you could only talk about what social media was. Now, we have so many new things to talk about.
The great thing about this is that you can take inspiration from the people that have written about something before.
The content you create should make people want to read more. If you just do it because you want to be popular, then the content you create won’t be that interesting.
6. Reuse existing content
This is a great way to get more content for less work.
Sometimes, you can find a great piece of content that has already been written about. You just have to go back to it and find what you can use.
7. Create a podcast
Podcasts are a great way to get more content and keep it fresh.
You can produce a podcast and then turn it into a blog post.
For example, I produced a podcast called the Content Marketing Weekly podcast. I turned the podcast into a blog post, which is a great way to create content and get it up and running.
8. Build your own site
If you have the skills and the time, you can build your own site.
This is something you can do for free and can help you to create more content in a shorter time.
You can get started with just a couple of dollars worth of hosting and domain name, and you can create lots of great content.
Creating unique content is one of the best ways to build a reputation as a successful blogger.
If you want to know more about how to write unique content, I have a guide on my site that you can check out.
There are many ways to create unique content, and you need to use a mixture of different methods to get what you want.
If you follow all of these ways, you should be able to create lots of unique content for your blog.
If you want more information, I would love to show you how I create unique content.
If you’re interested, you can connect with me on Linkedin, Instagram, and Twitter.
A big thank you to the following people for reading this article:
- Andy Crestodina
- Adam Enfroy
- Amy Hennig
- Andrew Warner
- Andrew Weaver
- Ann Smarty
- Anna-Lena Andersen
- Ashley Blaine
- Brian Clark
- Cameron Graham
- Chris Brogan
- Derek Halpern
- Eric Siu
- Fabian Schmidt
- Fabio Melo
- Gary Halbert
- Hannah Bloch
- Holly O’Reilly
- Imelda Marcos
- Joe Pulizzi
- John Jantsch
- John Lee Dumas
- John Malpass
- Kelly Hopp
- Laura D’Andrea Tyson
- Lauren Conrad
- Kyle Farr
- Lauren Collins
- Matt Drudge
- Melanie MacNaught
- Michael Brenner
- Michael M. Smith
- Michael Shaffer
- Michelle Schroeder
- Monique Morris
- Neil Patel
- Niki Blaschke
- Nick Montfort
- Nick Minasian
- Patrick Wardle
- Petra Szot
- Pete Cashmore
- Richard Bennett
- Richard L. Wright
- Robert Rose
- Robert Fisk
- Robert Katai
- Ryan Robinson
- Ryan Smith
- Sam Mings
- Scott B. Mackenzie
- Sean Ellis
- Seth Godin
- Shelly Gilbert
- Steve Kamb
- Steve Kroft
- Steve Lohr
- Steve Quicke
- Steven Waddington
- Steve Wilhite
- The Ultimate Guide to Link Building (Free Ebook)
- The Ultimate Guide to Social Media Marketing (Free Ebook)
- The Ultimate Guide to SEO (Free Ebook)
- How to Build a Killer Content Marketing Plan in 11 Easy Steps
With this in mind, you can start building your content marketing plan from scratch.
But, to actually get started, you’ll need some guidance.
We’ve put together a free ebook that shows you exactly how to build a content marketing plan.
Let’s get started.
Step 1: Create a content roadmap
Your content roadmap will help you know what to create next and what to avoid.
The roadmap provides a visual map that will help you know what to work on.
As you create your content roadmap, you’ll see each piece of content that you’ll create.
You’ll also see the content that you already have on your site. This will help you decide which pieces you need to add to your content roadmap.
To create a content roadmap, you need to create a spreadsheet first.
Once you have your spreadsheet, you’ll need to create some columns that represent each content type.
1. Content types: Type of content
Here you can add the type of content.
For example, if you create a blog post, you could make it a column called “Blog Post”.
2. Type of content: Topic
Here you can add the topic of the blog post.
The date is important as it gives you an indication of when the content was published.
If it’s an article, you’ll need to add the author.
5. Content type: Type of content
If the article is a blog post, you can add the type of content to the column called “Blog Post”.
If you plan to create a content roadmap, you need to plan out the content types and the dates.
Your roadmap is a visual representation of this.
Images by Freepik
Generated by AI