How to do keyword research for global SEO?

For a long time now, Google has been expanding its reach by providing its users better search results. In order to rank better, it’s important to do keyword research.

When we talk about keyword research for SEO, we are referring to a research process that helps you find the best keywords to target.

In this post, we’ll provide an overview of the process to find the best keywords for global SEO.

What is keyword research?

Keyword research is a method of finding out what people search when they want to find the same thing that you are offering. That way, you can find the best keywords for your website and website as a whole.

The first time you perform keyword research, you might think that it will be hard to find the right keywords to target.

But the truth is, it’s not difficult at all.

Here are some tips for finding the best keywords for your website:

1. Know your customer

The first step in finding the best keywords is knowing your customer.

You need to know what your customer wants.

In other words, you need to find out what your customer searches for. This can be tricky since people have very different search habits.

But don’t worry. All you have to do is follow the search habits of your customer.

For instance, if you write for a company that sells shoes, then you should start with a Google search like “buy shoes online”.

Then you will see several websites of the same company.

Now, you can find the best keywords that match this search.

2. Find the best keywords with the help of a tool

Now that you have an idea of who your customer is, you can search for keywords from these keywords.

To do this, you can use a tool like Keywords Explorer or SERPs. This will allow you to find keywords that are similar to the search word you want to target.

Both Keywords Explorer and SERPs provide a list of keywords, which you can then use to find more keywords.

3. Find the best keywords from competitor websites

It will be very easy to find the best keywords if you have your own website.

You can do this in a few ways.

  • Find keywords from your competitor’s website
  • Find keywords from the homepage of your competitor’s website

For example, when we search for “best SEO agency” in Google, the first result is from Ahrefs.

After that, we can see a list of keywords that are related to the search word, “best SEO agency”.

It is very easy to see that “best SEO agency” is one of the best keywords for the company “Ahrefs”.

4. Find keywords from the website of a competitor

Now, we are not talking about finding the best keywords for your website.

Instead, we are talking about finding the best keywords for your competitor’s website.

In this case, you will use the website of your competitor.

For example, if you search for “best SEO company”, you will see the website of Ahrefs.

If you look at the homepage, you will see that this company offers services like SEO, content marketing, etc.

You can then use Ahrefs to find other keywords that are related to the search word.

For example, Ahrefs has several keywords related to the search word “best SEO company”.

This is the case with any website or website for a specific product or service.

5. Find keywords from forums

Another way to find the best keywords is to look for keywords from forums.

For instance, if you search for “SEO tips” in Google, you will see a list of similar keywords.

We can see that Ahrefs has a lot of keywords that are related to the search word.

These are keywords you can use to find more keywords.

If you want to find high-quality keywords for your website, you should pay close attention to forums.

For example, we have already seen that Ahrefs has a lot of keywords that are related to the search word “SEO tips”.

Now, we can see that Ahrefs has a forum called “SEO tips for beginners”.

If you search for “SEO tips for beginners” in Google, you will see a list of keywords that are similar to Ahrefs’s keywords.

6. Find keywords from the history of your website

If you own a website, you can find keywords from your site’s history.

For example, let’s say you have an e-commerce website.

Here is an example of a keyword you can find from your site’s history.

The keyword is “best SEO agencies.”

If you click on the keyword “best SEO agencies”, you will see the website Ahrefs.

If you click on “SEO agencies”, you will see the website “SEO agencies”.

You can then see that Ahrefs has more keywords related to the search word “SEO agencies”.

7. Find keywords from the competitors

Another way to find keywords is to look for keywords from the competitors.

In the previous examples, we looked at keywords from competitors’ websites.

In this case, we can use tools like Ahrefs.

Let’s say we want to find keywords from Ahrefs.

We type “SEO tips for beginners” in Google.

We can see that Ahrefs has a lot of keywords that are related to the search word “SEO tips for beginners”.

Then we can see the keywords Ahrefs has for SEO agencies.

Now, we can use Ahrefs to find keywords that are related to SEO agencies.

8. Find keywords from the Google Search Console

Another way to find keywords is to look for keywords from Google Search Console.

Google Search console is a service provided by Google that allows you to see the keywords that people are searching for on your website.

When we search for “google”, we can see that the first result is from Ahrefs.

Using this, we can see that Ahrefs has keywords related to the search word “google”.

9. Find keywords from Google Ads

Another way to search for keywords is to use Google Ads.

When we search for “google ads”, we can see several keywords that are related to the search word “google ads”.

Google Ads shows keywords for which you have ads on your Google Ads account.

Using these keywords, you can find more keywords.

10. Find keywords from the SEMrush tool

Although SEMrush is not a keyword research tool, the SEMrush tool is similar to it.

The SEMrush tool allows you to find keywords that are related to your niche.

And you can use these keywords to find more keywords.

11. Find keywords from Facebook

You can also find keywords using Facebook.

In the social media platform, you can find a list of keywords that you can use to find more keywords.

For example, we can type “best SEO agency” in Facebook and see a list of keywords that are related to the search word.

In this case, we can use these keywords to find more keywords.

12. Find keywords using keyword tools

There are several keyword research tools that you can use to find keywords.

The Keyword Tool is the most popular tool for doing keyword research.

You can find a list of keywords easily in the Keyword Tool.

You can also use Ahrefs to find keywords.

If you want to use Ahrefs to find keywords, you can type Ahrefs in the Keyword Tool.

Then you will see a list of keywords.

You can find keywords related to the search word in this list.

13. Find keywords from the SERP

This is not a keyword research tool.

However, you can find a list of keywords from Google SERPs.

For example, if you search for “SEO tips”, you will see a list of keywords that are related to the search word.

If you use these keywords, you can find more keywords.

14. Find keywords from directories

You can also find keywords from directories.

If you want to find keywords, you can use directories.

We can use Google to find keywords.

After searching for keywords, Google will show you a list of keywords related to your search term.

You can use these keywords to find more keywords.

15. Find keywords from the Google Keyword Planner

The Google Keyword Planner is a free tool that allows you to find keywords.

In the tool, you can see a list of keywords that are related to the search word.

You can also use these keywords to find more keywords.

And the best part is that you can use the tool for free.

16. Find keywords from the Ahrefs tool

The most popular keyword research tool for SEO is Ahrefs.

Ahrefs is a free tool that allows you to find keywords.

You can find keywords in a list that is similar to keyword tools.

Let’s say you want to find keywords from Ahrefs.

You type Ahrefs into the search box and click on the “Search” button.

You will then see a list of keywords.

Now, you can use these keywords to find more keywords.

17. Find keywords from Ahrefs’ Keyword Overview

The Ahrefs keyword overview shows you a list of keywords that are related to the search word.

If you want, you can use the keywords in your SEO strategy.

For example, we can use the keywords in our SEO strategy to find more keywords related to “SEO tips”.

Last point

You can find a list of keywords in a few minutes.

But it will take a lot of time if you want more keywords.

So, in order to find more keywords, you have to use several tools.

Keyword research is an essential component of SEO, and this guide will help you.

Images by Freepik

Generated by AI

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x