Keyword research is a process that helps businesses to find their target audience.
It is an essential part of local SEO.
There are three steps in the process:
- Analyze the competition
- Find high-quality keywords
- Optimize your website
This guide will show you how to do keyword research for local SEO.
To keep it simple, we will only focus on the first two steps, which are:
1. Analyze the Competition
The first step in keyword research is to identify the competition.
This step will give you an idea about how many websites are competing for the same keywords.
To find the competition, you can use any of the following tools:
- Keyword Planner
Keyword Planner is one of the best tools for keyword research. It allows you to search for keywords, analyze their competition, get backlinks, and analyze your site’s authority.
Another way to find this information is to use a tool called Competitor Analysis.
This tool analyzes websites that are similar to your competitor. It will help you find keywords that your competitors are ranking for.
You can use this data to create new content that will help you rank higher.
Use the following template to find keywords for your competitors:
You can also find related keywords to these keywords, such as related questions or searches. So you can create content that answers these questions.
Also, you can check a tool like SEMrush to find new keywords to target.
2. Find High-Quality Keywords
The next step is to find high-quality keywords.
The keywords should be relevant to your business and have a high potential for ranking.
It is difficult to find high-quality keywords. You will need to invest some time and resources.
A good keyword is one that your target audience is using to search for a product or service. It should be easy to rank it for because it is already ranking well for related keywords, and it is not competing with other websites.
Here is an example:
Using the template above, you can search for some keywords that have a high potential to rank for. You can filter this list using the filter to find the most relevant keywords.
You can also see the top 10 keywords for each topic. You can sort these keywords using the Sort By dropdown menu.
You can filter the keywords by their difficulty to rank for. To do this, you can use the filter to find keywords that are easy to rank for.
You can also sort the keywords by the number of backlinks to a website.
These are the keywords you can use in your content.
3. Optimize Your Website
The final step is to optimize your website for the keywords you found.
Before you start with this step, you need to create a content strategy.
Here are some things you need to do:
- Choose the topics you want to create content about
- Write the content
- Find the right keywords
- Optimize the content
Here is an example of a content strategy you can follow.
You can use a tool like Content Planner to find the best content to write about a specific keyword.
It is a good choice because it allows you to optimize your content based on the information you found in Step 1. Also, you can make it unique and engaging from other similar content.
You can also filter the keywords based on the competition.
This will help you find high-quality keywords.
Also, you can add images to your content and optimize your page for a better user experience.
Keyword research for local SEO
You can use the steps above to find keywords for your website.
To use this information in your content, you need to create a content strategy.
The steps in this strategy will help you rank higher on the search engines.
If you find the steps above helpful, use this template to conduct keyword research for your website.
Keyword research tool for local SEO
If you don’t want to do this step by yourself, you can use a tool to find keywords for your business.
The most popular tools in local SEO include:
- Google Keyword Planner
- SEMrush Keyword Planner
Using these tools will help you find more high-quality keywords for your website.
Other tools that can help with keyword research for local SEO include:
- Google Trends
- Answer The Public
- Local Advanced Search
Use these tools to find keywords that your target audience are using to search for.
Also, you will need to optimize your website for these keywords.
Use a tool like Google Search Console to improve your website’s search ranking.
These are the steps you should follow to rank higher on the search engines.
How to set up your Google My Business Profile?
Are you ready to use the keyword research template to find high-quality keywords?
Then you need to set up your Google My Business profile.
To do this, follow these steps:
- Go to Google My Business
- Create an account
- Add your business information
- Connect your social media accounts
- Add photos of your products and services
- Add a brief description of what you do
- Apply for Google My Business
You can use the Google My Business tool to find high-quality keywords for your business.
If you have never set up your Google My Business profile, you can do it using this template.
For more information, see Google My Business Help.
Step 5. Optimize Your Website for High-Quality Keywords
Now that you have found high-quality keywords, you need to optimize your website.
This step will help you increase your website’s visibility and traffic.
To optimize your website, you need to follow these steps:
- Make sure your website has an SSL certificate
- Add the right keywords
- Add keywords to your title, headings, and page copy
- Add keywords to your meta description
- Add keywords to your internal links
- Add a call to action
- Add a backlink
- Insert your website’s URL on social media
Here is the checklist of keywords you need to optimize your website for:
1. Make sure your website has an SSL certificate
SSL stands for Secure Sockets Layer. It is a protocol that secures your website and protects your information.
SSL certificates are also known as HTTPS.
If you do not have an SSL certificate, your website is not secure. This can result in a lower search rank for your website.
Also, you may get a warning from the search engines telling you that your website does not look secure.
To fix this, you need to install an SSL certificate on your website.
Here is the checklist of the best SSL certificate companies.
2. Add the right keywords to your title, headings, and page copy
The title of your website is what the user sees when they search online.
You should use keywords to optimize your title.
The title of your website should include the keywords you found using the keyword research tool.
Also, it should describe who your website is for and the features you offer.
For example, if you find that the keyword you are targeting is “car insurance,” you should add the keyword “car insurance” to your title.
You can even use this title as the headline of an article you publish on your website.
To optimize your title, go to Page Builder in the navigation bar.
Then, click on the text tab.
Then, in the text editor, click on the “Heading 1” button.
Now, you need to enter the title of your website.
Note that the title of your website should use the exact keyword you want to rank for.
For example, if you want to rank for the keyword “car insurance,” you should use “car insurance” in your title.
If you want to optimize a page, you should use the same process.
For example, if you want to optimize a blog post, you should use the same title for the blog post.
Also, if you want your page to rank well for this keyword, you should use the exact keyword in your title.
3. Add keywords to your headings
To add a keyword to your heading, go to the Page Builder.
Then, click on the Headings tab.
Next, click on “H1.”
Then, in the text editor, click on the heading 1 button.
You now see the heading of your existing text.
This is where you can enter the keyword you want to optimize.
You should use the exact keyword you want to optimize in your title.
But, you can enter other keywords if you want to optimize a new page.
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