To get better at marketing, you need to work on all areas of your business the marketing, sales, customer service, and technology. You need to have a clear idea of how your business is performing, what you should be doing to improve, and where you can get more help.
This section of the free Business Plan Template will help you identify and get to the heart of what’s holding you back.
What is a marketing plan?
A marketing plan is more than just putting together a written plan for your marketing strategy. It’s a document that outlines your marketing goals and how you will achieve them.
A marketing plan is also a way to help you measure and monitor your progress.
What are marketing goals?
A marketing goal is a statement that defines what you want your marketing to do. It’s a strategic goal that you want your marketing team to work toward.
For example, a marketing goal could be to increase monthly conversions by 10 percent by April. This goal could be a goal for a specific marketing campaign, or it could be a goal for the marketing department as a whole.
How do you measure a marketing goal?
In order to measure the success of a marketing goal, you need to have a goal tracking and reporting system in place. This will help you know when and how your marketing campaigns are going, which helps you determine whether they are working or not.
For example, if you want to increase your conversion rate, you will need to know how many of your visitors are signing up for your services and what percentage of those visitors convert. You can then use this information to decide if you need to go back to your marketing plan and tweak your marketing goals or move on to a new marketing goal.
What are marketing tactics?
A marketing tactic is any tactic you use to help you reach a marketing goal. It could be something as simple as a social media campaign or an email campaign.
A marketing tactic is a tactic you use to reach your marketing goal.
For example, if you want to increase your conversion rate by 10 percent, you might use a social media campaign to reach new target audiences.
What are marketing channels?
A marketing channel is a way people can find out about your business. This could be through a website, social media, Facebook, a Google Ads campaign, or any other marketing channel and website.
Think of the channels you use to reach or promote your business. If you operate a business in a specific industry, you can use a particular channel to reach your target market. For example, you might use Facebook to reach your local market, but then use Google Ads to reach your global market.
What are marketing metrics?
A marketing metric is a way to measure whether or not you are achieving a marketing goal.
For example, if you want to boost your conversion rate by 10 percent, it could be interesting to look at how many visitors are signing up for your services. You might look at how many customers have made a purchase, or you could look at how many people are watching your videos.
What are marketing KPIs?
Marketing KPIs are performance measurements that help you determine whether you are meeting your marketing goals.
If you don’t track your marketing KPIs, then you won’t know whether your marketing campaign is working.
What are marketing platforms?
A marketing platform is software that helps you create, manage, and track your marketing campaigns.
For example, if you’re not sure exactly which channels you want to use for your social media campaign, you’ll need to use a social media management software. You can then use that software to select the best channels to use, and then use those channels to reach your marketing goal.
What are marketing assets?
A marketing asset is a tangible item that helps you communicate your marketing message. For example, if you want to boost your conversion rate by 10 percent by the end of the month, you might want to use a video. You can then use that video in your social media posts, or you can make it part of your email campaign.
This marketing asset can be something as simple as a printed brochure of your services or as complex as a website.
What is marketing automation?
Marketing automation is software that helps you create and execute marketing campaigns. It’s a collection of software tools, including email marketing, social media, live chat, and lead capture.
Marketing automation is software that helps you create and execute marketing campaigns.
What is a marketing campaign?
A marketing campaign is a systematic plan to reach your marketing goals. It’s a project that you use to reach your marketing goals.
A marketing campaign is a way to reach your marketing goal.
A marketing campaign can be as simple as a social media campaign or as complex as a full-blown marketing campaign.
What is a marketing strategy?
A marketing strategy is a plan to reach your marketing goal. It’s a detailed plan that you use to reach your marketing goal.
A marketing strategy can be as simple as a social media strategy or as complex as a full-blown marketing strategy.
What is a marketing goal?
A marketing goal is a goal you want to achieve. This could be to expand your client base, increase your website traffic, or boost your conversion rate.
A marketing goal is a goal you want to achieve.
What is a marketing objective?
A marketing objective is a goal a marketer wants to reach, but doesn’t fully know how to reach. For example, if you want to expand your client base, you can reach this objective by using a social media marketing campaign or by using a live chat campaign.
Now over to you
The content on this page is provided for information purposes only and does not constitute financial, legal, or tax advice. You should consult your professional adviser before making any financial decisions.
You should always do your own research and never make decisions based solely on what you read on the Internet.
Images by Freepik
Generated by AI