Pros and cons of ikea marketing strategy

IKEA was born out of Swedish design and a love of home decor. As a result, IKEA has always had an online presence. They’ve even launched their own social media channels, which are primarily about interior design, DIY projects, and DIY furniture.

But, with a whopping 7.8 million Instagram followers and over 26 million followers on Twitter, IKEA is no slouch on the social media sphere either.

And now, IKEA is branching out into other areas of their business.

For instance, they’ve entered the world of e-commerce. IKEA is one of the most well-known names in the furniture and home decor industry. People buy their products online because they’re more convenient than stores, and they can find a specific type of furniture in the comfort of their own home.

And, they’re getting serious about their social media presence, too.

For starters, IKEA is having their own Instagram and Facebook pages. Instagram is a great place to market your product. It’s free to use, and you can engage with your followers in a variety of ways, including:

  • Photo/video updates
  • Posting links to your product page
  • Sharing updates about new product arrivals
  • Commenting on other posts
  • Following other users

And if you’re looking to connect with other enthusiasts in your field, you can also use Facebook and Twitter to promote your brand.

Instagram is a great way to engage with your followers, as well. The platform has a pretty robust feature set, but it’s also easy to use. Just like Facebook, you can post updates and photos. You can also follow and unfollow users and see which posts they’ve liked.

On Instagram, you can encourage your followers to comment on your posts, or to respond to them.

And with tools like IGTV and IG Stories, you can create video content for your brand.

Instagram and Facebook are great ways to get your product in front of your target audience. But they’re just the beginning.

For example, IKEA has a huge following on Twitter.

With over 13 million followers, IKEA has become an influencer in its field. This is an excellent way to get your product in front of a wider audience.

And, with the right marketing strategy, you can use these social media platforms to your advantage, too.

Here are a few tips to help you get the most out of your marketing strategy:

  • Get to know your audience.
  • Make your posts interesting.
  • Engage with your audience.
  • Connect with other users.
  • Find the balance between fun and informative.

IKEA Marketing Strategy Pros and Cons


If you have a product that’s relevant to your audience, and if you’re creating content that’s valuable to them, then you can expect success on social media.

With an established brand and a large following, IKEA is well positioned to gain followers.


IKEA’s social media strategy is fairly simple. They only have a single social media channel, and their Instagram and Facebook pages are pretty much the only two places for them to post content.

In addition, they only have a handful of posts each day.

This means that it’s easy to miss out on comments, likes, and shares.

If you want to build your following on social media, IKEA’s strategy probably isn’t for you.

But if you have something that can meet a need in your target audience, then you’re in luck.

IKEA Marketing Strategy Tips

IKEA offers a ton of insight into how to market your product. Here are some tips you can use to improve your marketing strategy:

1. Get to know your audience.

IKEA understands that you can’t market a product if you don’t know who you’re marketing to. They do a great job of curating their content to align with their target audience.

This helps them to deliver valuable content that will keep their audience engaged.

2. Make your posts interesting.

IKEA knows that people don’t like boring content.

So, they’ve created a variety of content for their social media channels. They post quick updates, tutorials, and inspiration for their followers.

This helps them to build their followers, as well as their community.

3. Engage with your audience.

IKEA knows that it’s important to get to know their audience, and to engage with them. They encourage their followers to interact by following them, commenting on posts, and liking the content.

This helps to improve engagement, which drives traffic to their website, which drives sales.

4. Connect with other users.

IKEA doesn’t just create posts for their own benefit. They also interact with other users and encourage them to comment on their posts.

This helps them to develop a sense of community, which is essential to the success of their brand.

5. Find the balance between fun and informative.

IKEA knows that the best content is educational and entertaining. They want to make their followers feel as though they’re learning something along the way. But, at the same time, they want to make sure they’re not boring their audience.

This is why their posts are short, sweet, informative, and entertaining.


IKEA’s social media strategy isn’t perfect. They have a lot of things going on at once, and their content doesn’t always align with their core values.

It’s more important to create a consistent and quality content schedule than it is to post every day.

If you’re a brand with a more traditional approach, this could be an issue.

But if you’re a startup or a small business, then the consistency will be more important.

6. Be consistent.

IKEA knows that consistency is key. They post updates on a consistent basis, and they don’t treat their social media as a one-off.

Things to keep in mind

  • Social media is a two-way street.
  • Your target audience wants to engage with you.
  • You should create a content strategy that meets your target audience’s needs.

Images by Freepik

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