The ultimate goal of the marketing process

Marketing is about reaching the right people at the right time with the right message, in the right place, with the right context and medium.

The goal is to reach as many people as you can with as much relevant content as you can. And then to get as many of those people as possible as they consume that message, to consume that content, and to move them down the funnel into becoming customers.

The ultimate goal of the marketing process is to drive more sales, more revenues, more profit, and more growth than the competition!

Marketing is not a process where you sit back and wait for the money to roll in. It’s not a process where you sit back and wait for the marketing and sales teams to communicate.

It’s a process where you start with a strategy, with a marketing plan, with a sales plan and then execute those plans across your organization.

The marketing process is a process that helps you get there.

Marketing Process

The marketing process is a process that you execute to drive sales and revenue, to help you close more more deals.

You have a marketing process because you understand how you get to the next stage. You understand how you get from one stage to the next.

And you want to make sure that you’re always moving that process forward.

The marketing process is a process that helps you get to a place where you can do that.

What are the marketing processes?

The marketing processes are the strategies and plans that you execute.

A marketing process is the plan or strategy that you use to execute your plan, that helps you get to the next stage.

This is where you have to do some planning and some strategy. And then you execute that plan using the marketing process.

A marketing process is an important part of the sales process.

If you’re a small business, you probably have no more than a few people in your marketing team.

But if you’re an industry leader, you probably have a marketing team that’s 10x larger than your sales team. (We’ll talk about that more in the next part of the marketing process.)

A good marketing process is about moving the team along. It’s not about just sitting back and waiting for your sales team to communicate or your marketing team to communicate.

A good marketing process is about moving the team forward.

A good marketing process is a long term process that takes a long time to execute. But once it’s done, it’s done. It’s done until you execute it again.

So if you execute it once, you execute it again. And that’s the way that you do it.

There’s a lot of different ways to look at marketing.

There’s a lot of different ways to break it down.

But here’s a basic tenet of the marketing process:

  • There’s a marketing process.

You have to execute that process over time. But you have to execute it well.

Here’s a quick video that I made to illustrate this tenet of any marketing process:

  • Marketing Process

A marketing process is a long term process that you execute over time.

You need to make sure that you’re always executing that process well.

And you also need to make sure that you’re always moving the team forward.

If you’re a small business, you probably don’t have a full-time marketing team.

But if you’re an industry leader, your marketing team is probably much larger than your sales team.

So we’ll focus on how to execute the marketing process.

Executing the marketing process

So the marketing process can be broken down into three parts:

  1. Planning.
  2. Executing.
  3. Measuring the effectiveness of the process.

What are the three parts of the marketing process?

The three parts of the marketing process are the planning, the executing, the measuring.

The planning

The planning is where you understand how you get to the next stage.

The planning is about deciding what you want to do and then creating a plan that helps you get to that next stage.

It’s about creating a strategy, a roadmap, a blueprint.

A roadmap is a plan that helps you get to the next stage. You create a roadmap for what you want to do, then you execute your plan as you go along.

So the planning is where you understand how you get to a more profitable place.

An example of a marketing roadmap

Let’s take a real-life example of a marketing roadmap.

If you’re a small business owner, you probably don’t have a lot of resources, and you probably don’t have a lot of money.

So you might look at your roadmaps, you might look at your roadmap and say “Ok, I know I want to focus on growth.”

But if you’re an industry leader of a multi-billion-dollar company, you’re probably looking at your roadmap and saying “Ok, I know I want to focus on revenue.”

You’re probably going to have a different roadmap than a small business owner.

A roadmap is a map that helps you get to a more profitable place.

You might say “I want to increase revenue”.

“I want to increase conversions”.

You might say “I want to increase leads”.

“I want to increase number of sales”.

And that roadmap has to be a different roadmap than you might have for a small business.

Here’s an example of a roadmap, a roadmap that a small business owner might have:

And here’s an example of a roadmap for an industry leader:

And here’s an example of a roadmap for a multi-billion-dollar company:

  • The planning is where you get to the next stage.

The Plan

The plan is where you go from the planning to the executing.

The plan is where you have a roadmap that helps you get to the next stage.

The plan is how you get to the next stage. And the plan is what you do every day.

Final thoughts

I know most of you are going to go to the next section and not read the whole thing. But it’s important for me to make sure that I’m really covering the big stuff and not just the little stuff.

If you want to get really good at marketing, you have to have a long term process that you follow.

And that process needs to be a complex process.

It can’t be just a bunch of little tactics.

You have to have a long term process, a complex process that looks like this:

Images by Freepik

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