Marketing began in ancient China, and it took another 300 years for the first marketing textbook to appear in Japan. In the Middle Ages, marketing was considered a major part of a well-run business, but advertising didn’t become a focus until the late 19th century.
However, marketers weren’t the only ones who set out to change the world. In the mid-1700s, British industrialist Robert Fulton developed the steamboat, and it was only a small step from there to the birth of the modern age of advertising in 1881.
What do these milestones in marketing history have in common?
The first marketing textbook
In 1824, American businessman David S. Baker published the first textbook on marketing, The Principles of Buying and Selling. This was written to help British business owners get the best returns on their investment.
The book didn’t receive a great deal of promotion, and only 5,000 copies were printed in the United States. But the book did help establish the concept of marketing.
In 1884, another American, Benjamin Bell, published a second book on marketing, The Elements of Commercial Management. Bell’s book was a more practical guide, and so it was more likely to be read by business owners who were trying to sell their products or services.
In the UK, the first marketing textbook was published in 1888, and it was called Commercial Management. The book was written by the British economist, John Stuart Mill, with the help of a number of other authors.
The first marketing textbook went on to teach marketing for five decades, until it was replaced in 1958 by another textbook, by American businessman, Jack Trout.
The first marketing book to go into mass production
In 1884, Baker and Bell began publishing a series of marketing textbooks. However, it wasn’t until 1888 that the first marketing book went into mass production. In one year, the book’s publisher, D. Van Nostrand, produced 6,000 copies of the book.
The book’s success led to a string of similar books being printed over the next few years. By 1895, it was selling well over 200,000 copies a year.
When the book was published, it was known as The Principles of Buying and Selling. It was a new product, and so there were no printed copies available to distribute.
The book was published by D. Van Nostrand and Co., a book publishing house that was established in 1881. The company was based in New York, and it used the book as an advertisement for its products.
The book was the first ever marketing textbook to go into mass production, and it remains one of the most widely read marketing books in the world.
Robert Fulton’s steamboat
In 1837, American entrepreneur and inventor, Robert Fulton, built the largest steamboat on the American east coast. The boat was called the City of Savannah, after the port city in Georgia. It was a steam-powered vessel, and it was called the largest steamboat of its time.
Fulton’s steamboat was the first steamboat to go farther than 300 miles from the port of New York. When it reached Savannah, it brought news of the recent American victory over the French and Spanish in the War of Independence.
Fulton’s steamboat, the City of Savannah, was made for the American market, but its success in America wasn’t the only reason it became an important part of American history.
In 1854, the City of Savannah was sold to European investors. The British company, the Suez Canal Company, took over the steamboat, and in 1859 the boat was renamed the SS United States.
One of the reasons the steamboat became an important part of American history was because it was the largest boat to carry passengers in the world. It was also the first boat to reach the United States from Europe.
John Stuart Mill’s first marketing book
In the late 1800s, American economist John Stuart Mill published his first book on marketing, A System of Logic for the Conduct of Debate. This was written to help business leaders in the United States, who were interested in public policy.
Mill’s book was based on the book, Logick der Wirtschaftslehre, by German economist and philosopher, Gustav Heinrich von Schmoller. The book remained in print for over 50 years, and it’s still in use today.
The book was written to help business leaders, and so it was written to teach people how to make decisions in the market. Mill thought that the best way to do this was by teaching them how to use logical argumentation to decide on a decision.
Mill’s book was the first marketing textbook to go into mass production, and it remains one of the most widely read marketing books in the world.
William H. Webb’s first marketing book
William Webb was one of the UK’s most successful business entrepreneurs in the second half of the 19th century. He was one of the first British entrepreneurs to use public transport.
Webb was a pioneer in the early days of public transport. He was one of the first people to use the Underground in London, and he also ran the first tramway in Manchester.
Webb’s first marketing book was published in 1898. It was called A History of the British System of Railways, and it was written to help British business leaders understand the development of the railway.
Webb’s book was the first marketing textbook to go into mass production, and it still remains one of the most widely read marketing books in the world. The book was published by William H. Webb and Co., a publishing house founded in 1895.
The book was made for the British market, and so it was written in the English language. In 1898, the company was based in Liverpool, but by the 1920s, it was based in Sheffield, so the company’s name was changed to the Sheffield Press Co.
The company was founded by William H Webb, who was the founder of the Sheffield Press Company. Webb took a keen interest in the history of the British railway industry, and so he wrote a book that explained how the British transport system developed.
Marketing is an essential part of any business, especially when there are only a limited number of products to sell.
This is why the first marketing book was so important. It helped people decide on a course of action, and it also helped people understand the reasons behind a decision.
Every marketing book that follows will be important to helping people make decisions in the market, and they will help to make the marketing process more efficient and effective.
But one thing is for sure, if your marketing plan fails, it’s probably because you weren’t taking the time to understand the market.
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