Marketing activities are the processes marketers use to attract customers, make them aware of company offerings, and ensure they’re aware of the value of those offerings.
Marketing activities also include the techniques, tools, and technologies marketers use to accomplish their tasks.
Let’s look at some of the common marketing activities marketers conduct.
1. Content Marketing
Content marketing is a marketing approach that uses content (ie. website content, infographics, blog posts, social media posts, etc.) to attract customers, inform, or entertain them.
When conducting a content marketing campaign, content marketers usually create at least one piece of content per month.
Content marketers use content to:
- Attract customers
- Inform customers
- Remind customers
- Educate customers
- Entertainment customers
- Inform customers with new products
- Teach customers about a product or service
- Create a valuable resource for customers
SEO is one of the most common marketing activities used by businesses to attract customers and make them aware of their offerings.
SEO can be broken down into three main aspects:
- Technical SEO
Technical SEO is a marketing activity that helps businesses optimize their website so that it’s easier for users to find their content.
Most SEO campaigns are based around optimizing their website’s content so that it’s easily discoverable by users.
Technical SEO strategies include:
- Optimizing for user intent
- Re-optimizing pages
- Improving page speed
- Using keywords in page titles
- Creating structured data
- Using structured data mark-up
- Ensuring the content is structured
- Ensuring images are formatted
- Ensuring images are linked to the right location
- Content marketing
Content marketing is based around creating valuable content that provides value to your customer for them to take action.
As a business grows, you might need to use more types of content to attract new customers.
For example, if your business has recently moved into a new location, you might need to use content that features your new location.
Content marketing can also involve creating blog posts, social media posts, and infographics that provide value to customers.
PPC is a marketing activity that uses paid advertising to attract new customers.
Most paid advertising campaigns are based around a business marketing activities that attract new customers.
PPC campaigns are often used by businesses to attract new customers to their website.
PPC campaigns can be broken down into two main aspects:
- Organic Search
Organic search is the most common paid advertising activity used by businesses.
When a business creates a paid advertisement on a search result, it’s called an organic search.
Organic search can be broken down into:
- Keyword targeting
- Keyword research
- Keyword selection
PPC campaigns can be used to attract customers to a website.
For example, if a business has recently opened a new location, they might want to target customers who have previously visited that location.
These paid advertisements can also be used to target new customers who have previously visited a business but have never bought from them.
4. Email Marketing
Email marketing is a marketing activity that uses email to inform, delight, or entertain customers.
When conducting an email marketing campaign, businesses use email to:
- Inform subscribers about new products or services
- Delight customers by delivering helpful content
- Educate customers about new products or services
- Engage customers with special offers
Email marketing campaigns can also be used as part of a content marketing campaign.
As a business grows, it might have the need to add new content to its email marketing campaign.
For example, if your business recently opened a new location, you might want to add new content about your new location.
5. Social Media Marketing
Social media marketing is a marketing strategy that uses social media platforms to attract new customers and make them aware of your business or product offerings.
When conducting a social media marketing campaign, businesses use social media platforms to:
- Inform customers about new products or services
- Engage with customers by posting useful content
- Delight customers by providing helpful content
- Make it clear that your business is active on social media
Social media marketing campaigns can also be used as part of a content marketing campaign.
Let’s look at some examples of social media marketing:
- A business might send an email to customers sharing a new product or service.
- A business could create a Facebook ad to capture new customers.
- A business could use a social media campaign to announce an upcoming event.
How to Do Content Marketing Right?
Content marketing is a time-consuming process to complete. However, it’s a valuable process that can help you attract new customers to your business.
To best do content marketing, follow these steps:
1. Understand who your audience is
Before you start creating content, it’s important to understand who your audience is.
For example, if you’re writing an article for a website, your audience may be any customers who have visited your website before.
If you’re writing a blog post for a website, your audience may be a specific group of people who are actively searching for information about your business.
If you’re writing a social media post, your audience may be a specific group of people who already follow your business on social media.
2. Find the right type of content
Once you’ve done this, it’s time to start thinking about the type of content that you want to create.
The type of content you create will depend on your audience.
If your audience is primarily interested in learning about your products or services, you might want to create informational content.
On the other hand, if your audience is primarily interested in the latest news about your business, you might want to create content that provides value through news or information.
3. Create valuable content
The next step in the process is to create valuable content that’s relevant to your audience.
When creating content, follow these steps:
- Find what your audience is searching for
- Find what your audience wants to know
- Create relevant content
Once you’ve written a blog post, social media post, or other type of content, it’s important to ensure it’s relevant for your audience.
There are plenty of different types of content marketing, each with their own benefits and drawbacks.
However, a content marketing strategy can help you successfully attract new customers to your business.
It’s important to understand that when conducting a content marketing campaign, you need to work smarter, not harder.
It’s important to understand that working smarter won’t give you instant results, and working harder won’t give you instant results.
In a sense, you need to work smart and work hard.
Remember that success is not about quantity it’s about quality.
Images by Freepik
Generated by AI