At the heart of every great content marketing strategy is a plan for creating and publishing that content. Sometimes that content is written, but oftentimes it is created in a different way. This is where the power of a content management platform like Zoho comes in. We’ve seen success with Zoho content marketing strategies that include not only writing, but also podcasting, video editing, and social media management.
Zoho content marketing software can also help you create a content calendar and plan your content calendar in advance to ensure you meet editorial deadlines on time. You can also use Zoho’s Content Calendar to easily manage content creation on all of your channels, so you always have the right content at the right time.
Zoho can even help you create custom RSS feeds for your website or blog so you can easily distribute content. This ensures that you keep your audience engaged with fresh, relevant, and valuable content.
Zoho can even help you create a content calendar and plan your content calendar in advance to ensure you meet editorial deadlines on time.
The main Zoho content marketing software features include:
- Zoho Creator
- Zoho Calendar
- Zoho Campaigns
- Zoho Forms
- Zoho Marketing Automation
- Zoho Salesforce
1. Zoho Creator
Zoho Creator is the most beginner-friendly content writing tool available on the market. It gives you all of the tools you need to write content, manage your content, and promote it.
The best part is that it comes with a free version that grants you access to all of the tools and features.
To get started, go to the Zoho Creator website and select the Create a Content Project option. This will take you to the Create a Content Project page where you can select which project you want to create.
Next, you’ll be asked to provide a name for your project, and once you’re done, you can select Start Building from the menu located on the top right.
Zoho Creator is a powerful tool to write engaging content, but it can be overwhelming at first. To help you get started, it includes templates for content templates, a content calendar, and templates for sharing your content.
Once your new content creation project is ready, you can share it by opening the project in a browser and clicking on the share link.
When you’re happy with your content creation and publishing, you can publish it by clicking on the Save button top right.
Zoho Creator also comes with a free training video, which can help you get up and running with some of the features of Zoho Creator. It’s a great way to learn how to use the tool and get familiar with the interface.
2. Zoho Calendar
Zoho Calendar is a powerful tool for scheduling your content marketing campaigns and planning your content. It is especially useful if you are working with clients who prefer to work in a batch mode or if you are a content creator who doesn’t have time to create content every day.
Zoho Calendar is a powerful tool for scheduling your content marketing campaigns and planning your content.
To get started, go to the Zoho Calendar website and select Create a Calendar from the menu.
Once your calendar is ready, you can add your content and content promotion. As you can see from the screenshot below, you can choose to add any project you want to your calendar, or you can choose to add the calendar to a project.
Zoho Calendar allows you to add projects to your calendar, add projects to a specific channel, or add a specific project to a specific channel. Once you’ve decided which project you want to add, you can add it to your calendar by clicking on the arrow next to the project name.
You can also add content to your calendar by clicking on the Add Content button at the top.
When you are ready to schedule your content, click on the dropdown arrow next to the Create button. After you select your preferred scheduling method, you will be able to choose the days of the week you want content to be published.
You can also choose whether you want to add time-based events, such as holidays or appointments. If you are a content creator who doesn’t have the time to create content every day, Zoho Calendar can be a great tool because it can help you publish your content more frequently rather than every day.
3. Zoho Campaigns
Zoho Campaigns is the best option for all of your marketing campaigns. With it, you can easily create and manage all of your marketing campaigns.
To get started, go to the Zoho Campaigns website and select the Create a Campaigns option.
After selecting your campaign type, you will be asked to choose a project to create.
Zoho Campaigns allows you to add your campaigns to your Zoho calendar to manage them, which makes it easy to assign them to your team members.
Once your campaign is ready, you can schedule it to publish by clicking on the Save button located in the top right corner.
Zoho Campaigns also comes with a free training video, which can help you get up and running with some of the features of Zoho Campaigns. It’s a great way to learn how to use the tool and get familiar with the interface.
4. Zoho Forms
Zoho Forms is the best way to add and manage your forms on your website. It is a powerful tool that makes it easy to create and manage forms that collect information from your visitors.
You can also add your forms to your Zoho calendar to create more convenient and consistent forms.
You can create a Zoho Content Builder campaign to publish all your content at once.
You can also create a Zoho Content Builder project to publish your content by creating the content yourself.
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