As you can see, the most popular advertising channels are social media and paid search, with digital display ads in third place. These advertising channels are all growing, and although there have been some dips in budget, we believe that it’s still worth spending money on marketing in 2018.
You’ll also notice that many advertisers still prefer video advertising. Over the past 12 months, video marketing has grown by over 40% and is continuing to grow.
The top industries using social media advertising
With the exception of healthcare, the top industries that spend the most on social media advertising are the same ones that spend the most on digital display ads: retail, insurance, finance and travel and hospitality.
Digital display advertising can be targeted to a large audience
We expect that this trend will continue in 2018. With more brands looking to find new ways to maximize their advertising spend and get the best return on investment, digital display ads are likely to continue to grow.
Over the past 12 months, social media advertising has grown by over 40% and is continuing to grow.
The top industries using digital display advertising
Digital display is a good option for targeting a large, specific audience
The next big trend in digital display advertising is the move toward more personalized and targeted advertising. With the growth of Facebook’s advertising options, advertisers are able to target a wider audience than ever before with a more detailed understanding of the people who are visiting their websites.
Facebook ads now allow advertisers to target audiences based on age, gender, location and interests. It’s easy to see why this trend is popular with marketers, with over 2 billion being spent on Facebook ads last year.
When running a digital display campaign, we suggest that you use Facebook’s ads tool to select the audience you want to target. You can then use Facebook’s audience targeting options, including custom audience, lookalike and custom audience lists.
It’s important to remember that while Facebook’s targeting options are great, they don’t necessarily provide all the targeting options needed for your campaign. If you’re looking for audience-specific targeting, you’re going to need to think about your advertising agency’s capabilities.
Marketing trends, as always, are a bit unpredictable and change every year. In 2018, we see campaigns that focus on using display ads to drive more traffic to your website, and campaigns that rely on social media advertising to acquire new customers.
We’ll also see more campaigns that focus on increasing brand awareness or driving traffic to your website.
In our view, the most exciting of the 2018 marketing trends is the move towards using display advertising to drive more traffic to your website. The next year will see more and more campaigns, especially digital display, that use display ads to drive traffic to your website.
We expect that this trend will continue in 2018. Our view is that this is more than just a trend, this is the future of display advertising, and we can expect this to continue to grow in popularity.
There are some big players in the display advertising space, and we expect that this will only continue to grow as more and more advertisers seek to increase their ROI.
The most popular advertising platforms
In 2018, we expect that the top three advertising channels will be social media, digital display and paid search.
We expect that social media advertising will continue to grow, with more and more advertisers using social media advertising in 2018.
The most popular social media advertising options are social media ads, which are also the most popular paid search ads, and social media retargeting.
Social media advertising is also the most relevant to marketers, with 88% of marketers saying that they use social media for their marketing campaigns.
In our view, social media advertising is the most effective way to reach your target audience.
You’ll also notice that many of the top social media platforms continue to evolve. In 2018, we expect that many of the top social media platforms will continue to evolve and offer new advertising options.
It’s hard to believe, but it’s been over 15 years since Google announced the end of PPC advertising. In 2018, we expect that paid search advertising will continue to grow in popularity.
The most popular paid search ads are those that are optimized for voice search. We expect that the use of voice search in 2018 will continue to grow, with the use of voice search increasing by over 300% from 2016 to 2017.
With this, we expect that paid search advertising will continue to grow in popularity in 2018.
Paid search advertising is also important for brands looking to acquire new customers. It is one of the most effective ways to reach a wider audience, and we expect the trend of paid search advertising to continue to grow in 2018.
The top paid search advertising options
The most popular paid search advertising options are Google Ads and Bing Ads.
When it comes to search engine advertising, Google Ads is still the leading option, despite the fact that Bing Ads will start to gain more popularity in 2018.
We expect that this trend will continue in 2018, with Bing Ads continuing to gain more traction in 2018.
The second most popular paid search ad option is Facebook Ads.
It’s important to remember that there are numerous paid ad options, and we expect that this trend will continue to grow in 2018.
The most popular Facebook advertising options
In 2018, we expect that the top three Facebook advertising options will be Facebook ads, Facebook retargeting and Facebook video ads.
What’s the takeaway?
Monitor trends in digital display advertising by checking out the statistics in the previous sections.
The next few years will see more and more advertising that relies on display advertising, and we expect that this trend will continue to grow in popularity.
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