We’ve all heard the saying, “The grass doesn’t always grow where you think it does.”
A lot of work goes into creating a good website, but it’s not always clear where the time or money should be spent.
It takes a ton of research to make an informed decision, and a lot of it goes into optimizing your website’s performance.
If you haven’t done that, you probably have a website with a lot of issues that aren’t easy to fix.
If you’re a web developer or a designer, you may have a budget for a good website. As a blogger, you probably don’t.
So here’s our top 3 tips for optimizing your website for free:
1. Focus on page speed
Page speed is important for both Google and your reader. This is true even when you’re not trying to rank for a keyword.
With page speed, we mean how fast your website loads, which is measured by the time it takes to load the homepage.
Pages that load fast are important for readers, too. Google is penalizing sites that load slowly, so it’s important to ensure your pages are loading quickly.
Page speed is important for SEO, but it’s also important for your reader’s experience.
2. Take a deep dive into your analytics
Analytics are a great place to start when optimizing your website.
A lot of information about how your visitors are using your website and what they’re doing when they’re there can be found there.
We also use analytics to find out things like your bounce rate, which is how many people leave your site after viewing just one page.
If you’re a lot busier than that, try measuring how many people view your whole blog or landing page, or how many of your blog posts are getting the most number of views.
3. Find the right keywords
Keywords are the things that people search for to find your website. This is usually a question, a topic, or a product or service you offer.
They’re critical to ranking for a certain keyword, so make sure to optimize your site for the right keywords.
When you’re doing that, make sure to do this:
1. Make sure your title tag is unique.
If you’re searching for something that’s similar to your site, look for a keyword that’s much more specific than your site.
You can easily identify a keyword that’s more specific than your site by looking at Google Search Console.
You can see when someone searched for that keyword.
2. Make sure your meta description is unique.
This is a line of text that appears below your title tag in search results. It appears in the search bar and within search results.
The meta description is also a great space in which to sell your business.
3. Build links
Links are a great way to get your site to a higher ranking.
This is where you can get backlinks, which are a great way to get your site to a higher rank.
If you can get your site to a higher ranking for the right keywords, it’s going to help your rankings, too.
It’s also going to improve your bounce rate and pageviews.
4. Use social media
Social media is a great place to get links and build brand awareness.
It’s also important that people understand what you offer and why they should care about what you have to offer.
Social media should be part of your content marketing strategy. And it’s a good idea to use social media to spread the word about your new blog posts, new product offerings, or new content.
Once people see it, they’re more likely to share it, too.
5. Optimize your images
Images are a great way to add some character to your content and get people to share it.
The thing you should also be aware of, though, is that the more images your site has, the longer it will take to load.
What makes this more noticeable is that your site might have lots of images.
If you have lots of images, it might be a good idea to optimize them so they load fast.
6. Add a call to action
A call to action is a way to tell your site visitors what to do once they see your website.
They might be looking for a product or service, so it’s a good idea to add a call to action that points them to a specific page or a product or subscription form.
The call to action should be placed in a prominent spot, too. This helps visitors know what to do next.
7. Make your site mobile-friendly
If your website isn’t mobile-friendly, you’re missing out on a lot of views and clicks.
This means that your site isn’t as user-friendly as it could be.
And as a result, people aren’t coming back.
Check the load time of your website on mobile. You can do this by looking at your web analytics.
If it’s taking too long, you might need to add a mobile-friendly website.
8. Get started with Google Analytics
If you have a website, you can easily set up Google Analytics.
It’s free to use and gives you tons of information about how your site is performing.
It also gives you a ton of data about how people are using your site.
It’s a great place to start when optimizing your site for SEO.
9. Learn what your visitors want
Knowing what your site visitors want and understanding what they’re looking for are important for optimizing your content.
Visitors are more likely to convert if they have a clear idea of what to do once they arrive on your site.
You can easily learn what your visitors want by looking at their web analytics. You’ll see what pages they visit, what they do once they get there, and what they click on.
You can also get this data by using a tool like Hotjar.
Hotjar is a software tool that shows you what people do when they use your site. It’s a lot of fun!
With Hotjar, you can see exactly how people use your site, what they like about it, and what they don’t like.
The best way to improve your SEO is by getting more backlinks.
When you get backlinks, you’re increasing your authority. You’re helping other sites that are linking to you to know that you matter.
It’s the best way to improve your SEO.
As you optimize your site, you’ll also see results. Your site will get faster. And it will get better rankings.
It’s a good idea to put some time into these processes. You’ll be surprised at what you can do with a little time and effort
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