What is AIDA?

Attention is the king while experience is the king. If you want to be successful, you have to take your time to understand how people work. In fact, a study done by Bain & Company shows that 80% of companies lose their customers because they don’t know how to convert them. To do that, you …

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Why do we use advertising?

Advertising is simply a marketing tactic that aims to reach a large audience through paid media. The purpose of advertising can be to sell something, to raise awareness about a product, or to persuade people to buy something. If you want to advertise your products or services, you can do so through an advertisement. These …

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Advertising boon

Consumers are hungry for deals and are more likely to convert on offers they can afford. It’s a good time to advertise. “The consumer preference is moving to a more competitive product and service space,” said Ben Wiles, president of digital marketing agency Credo. “Consumers are looking for more options and are becoming increasingly aware …

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New to marketing

I’ve been marketing for the better part of my career. I’ve worked for and founded successful companies in various industries. I was very new to marketing. When I first started, I didn’t know how I wanted to spend my time. I didn’t know if I would be pursuing the technical skills or the creative skills …

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Dollar bill advertising

Dollar bill advertising is an advertising method that is used in the 1960s by the United States military. It consisted of advertising dollar bills as a form of advertising. The advertising dollar bill was in the form of a three-dimensional printed advertisement that was made out of a paper towel roll. These advertisements were then …

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